Product Marketing Manager

Position Overview:
The successful Product Marketing Manager for Bitstream Inc. will manage product marketing activities for one or more of Bitstream’s products. The Product Marketing Manager must be adept at understanding the technical aspects of the software we produce and creating marketing materials that define the value of our products to our potential customer base.

Specific responsibilities include:

Definition, development, and dissemination of product messages, value propositions, and positioning.
Creation of marketing materials about our software products and partner integrations, including whitepapers, presentations and other related documents.
Development of marketing and sales tools for internal and external use including ROI tools, product demos, and other related tools.
Managing marketing campaigns, including the development of short and long copy for marketing programs and testing/measuring of campaign copy effectiveness.
Preparing analytical data concerning lead generation and marketing program effectiveness.
Researching, proposing and developing other marketing programs, such as advertising opportunities for the company and its products.
Work with sales and other related departments to ensure a referencable customer base and industry analyst exposure.
Managing collateral production and insertion logistics and results tracking.
Managing literature creation, printing, inventories and distribution.
Developing annual product marketing goals, plan and budget, with ongoing budget responsibilities.
Other product marketing responsibilities as assigned.

Requirements:

BA/BS or equivalent relevant experience required (MBA preferred) plus a minimum of 5 years professional experience in a product marketing role, preferably in a software company.
Very strong writing skills that demonstrate the ability to be concise, fast, and able to listen to discussion and come back with a solid draft.
Energetic and dedicated.
A strong understanding of the software market.

Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. For additional information please visit us on the Web at www.bitstream.com. We offer a first-rate benefits package, including medical, dental, vision, life insurance, 401(k) with company match, short and long term disability, paid holidays, vacation, and sick time.

For consideration, please submit a resume and cover letter
along with salary requirements to:

Bitstream Inc.
500 Nickerson Road
Marlborough , MA 01752
Bitstream is headquartered in Marlborough, Massachusetts .