In 2001 York joined JGSI's Build-A-BrochureT program powered by Mpower and immediately began seeing their dealers and distributors get results. The program has enabled York to reduce annual collateral costs in their dealer program while increasing their dealer-based marketing effectiveness.

York UPG is one of the largest suppliers of heating, ventilating and air conditioning products in the U.S. and abroad. York turned to JGSI to improve their dealer channel support. York had a number of goals:

• supply dealers with detailed information about the York family of products
• develop a cost-effective solution that would serve multiple York brands
• enable dealers to personalize literature
• ensure their brand messages were consistently communicated, literature was professional, and product information was always current and accurate
• help end customers with purchase decisionsand
• reduce their need to print large quantities of "cookie cutter" literature.

The Build-A-Brochure Solution
The JGSI Build-A-Brochure program gives customers an Internet-based client interface for building custom documents online using content databases. The resulting documents may be electronically distributed, printed to their desktop printer, or professionally printed at high-resolution.

Through the Build-A-Brochure program, York now provides over 4,000 preferred independent contractors and dealers participating in their Liberties program with the same style of benefits as their Fortune 500 distributors. The Build-A-Brochure system, available 24/7 at York's business-to-business YorkNet Web site, has features that make up a complete customized marketing tool for dealers.

Utilizing Pageflex's Mpower technology, JGSI developed an automated web-based system that enables York dealers to tailor each customer brochure with products from select York brands, as well as:

• suggested personalized messages, which the dealer can customize or completely change to match their own marketing message
• dealer information, including address, telephone, URL, and up to 3 contact names
• dealer logos
• photo library provided by York brand managers or the dealer's own uploaded photography; and
• a full page to customize for product promotions, special offers, or trade shows.

Cost-Saving Results
Customized marketing materials provide a stronger message to the consumer with less cost in their delivery.

The Build-A-Brochure program has enabled York to reduce their need for the mass production of large print catalogs, pre-printed sell sheets, and flyers that dealers traditionally hand out to customers. Dealers can now include only the relevant product material in the customized brochures they create right in their showroom. York UPG also saves money by avoiding the spoilage, storage, postage and handling costs associated with traditional literature.

"Pageflex's Mpower technology enables us to make one brochure template look like many different designs," said Jen Huebert, JGSI. "This helps us to provide our clients with one cost-effective solution, like Build-A-Brochure, that serves their marketing needs for multiple brands."

Pageflex Mpower
Pageflex Mpower is the premier Web-to-print, custom publishing software. Mpower is based on Pageflex's NuDoc technology, a robust XML-based composition engine. Mpower uses flexible design templates incorporating "spring-loaded" text and image containers that dynamically adjust the page layout based on the sizes and shapes of the variable text and images flowed into them.

By using Mpower's flex capabilities, JGSI was able to build brochure templates that could on-the-fly resize image containers to handle images of any size that a dealer might upload. JGSI also utilized the latest release of Mpower to create complex copyfit rules so that the document formatting adjusts to accommodate whatever length of custom text a dealer enters online. "Pageflex Mpower enables us to offer customers a variety of complex ways in which they can customize their brochures. And we really appreciate the fact that the product's capabilities continue to evolve as our customer's needs evolve," said Brett Knobloch, JGSI.

"JGSullivan Interactive is a leader in developing very sophisticated Web-to-print marketing solutions for Fortune 1000 companies," said Sang Lee, Vice President of Sales and Marketing for Pageflex "We are excited that JGSI has chosen to use Pageflex's premier Web-to-print Mpower technology as an essential part of their Build-A-Brochure service offering, thereby allowing York UPG to build sophisticated customized marketing materials on demand and reduce collateral costs overall."

Pageflex
Pageflex (www.pageflexinc.com) is the leading developer of dynamic page composition technologies for a wide variety of markets including Web-to-print, cross-media publishing, document customization and on-demand marketing. Pageflex licenses its award-winning products worldwide to Web-to-print companies, application service providers, customer relationship management (CRM) companies, print service providers, and corporations.

The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. ( Nasdaq:BITS, www.bitstream.com).

JGSullivan Interactive, Inc
JGSullivan Interactive is a marketing and software development firm specializing in Internet programs, Web site development, and customized document solutions for Fortune 1,000 clients. Its Dealer E-Channel (DEC) software platform manages over 21,000 independent dealer sites in various industries, connecting them to manufacturers, distributors, buying groups, and consumers. JGSI provides cost-effective customized document solutions for Web site clients, dealers and distributors around the world. For more information, please visit: (www.Build-A-Brochure.com)

© 2004 Pageflex, Mpower, Persona, and NuDoc are trademarks of Pageflex Bitstream is a registered trademark of Bitstream Inc. All other trademarks mentioned are for identification purposes only and may be trademarks of their respective owners.