Equilibrium And Pageflex Announce
Strategic Alliance To Provide Content Composition Engine for Multi-Channel
Marketing Solutions
PageRichTWill Address the Needs of the Variable Content on Demand,
Distribute and Print Marketplace
SAN RAFAEL, CA June 25, 2002
Equilibrium, a leading provider of dynamic imaging solutions, and
majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI), today
announced a strategic alliance with Pageflex (NASDAQ:
BITS), a leading developer of dynamic page composition technologies,
to provide a Web accessible content composition engine that combines
integrated page layout and image editing capabilities for a "distribute
and print" solution. PageRich allows marketers to create media-rich
documents that adhere to corporate branding, while permitting restricted
modification of content and style. "PageRich allows non-designers
to create, control and syndicate layout-rich documents with a browser
and an Internet connection," said David Monks, CEO of Equilibrium.
"By integrating the dynamic imaging tools of Equilibrium with the
remote document customization capabilities of Pageflex Mpower, PageRich
provides a multi-channel marketing solution across an entire organization."
PageRich combines marketing resource management (MRM) with distributed
on-demand printing. Corporations are now able to deploy an effective
global direct marketing program that addresses variable content
requirements from creation through distribution-and-print. The PageRich
solution incorporates Pageflex's recently released MpowerT technology
with Equilibrium's MediaRich dynamic image server. Mpower (pronounced
DOT EDIT) is a real-time, browser-based application for the design
and editing of sophisticated desktop publishing documents. Mpower
combines the rich features of Pageflex's XML-based NuDocT composition
engine with Java® applet technologies to enable the editing
of documents in Internet Explorer or Netscape browsers for both
PC and Macintosh platforms.
"We are pleased to be working with Equilibrium to provide an enhanced
Web-to-print solution for the variable print marketplace," said
Sang Lee, Vice President of Sales and Marketing for Pageflex. "PageRich
customers will be able to create highly-interactive marketing solutions
in which browser-based image and document manipulation is seamless."
Features in PageRich:
Customize Web Application
Users can edit documents without having to install software in a
customized Web application that reflects the same look and feel
as the service provider's Web site.
Copy Editing
Select, edit, and modify text copy directly in a Web browser.
Object Editing
Select, style, modify, and move images and graphic objects directly
in the document through a Web browser.
Media Templating
Dynamically transform the look and feel of an unlimited number of
direct mail or marketing pieces simply by modifying a few lines of
text.
Typographic Freedom
Utilizes TrueType® or PostScript® fonts found on the server,
so end users are not limited to HTML fonts, or the fonts available
on their desktop.
Shared Control
Define the overall document design, style and layout while allowing
agents and partners to modify or add content locally.
Powerful Formatting Features
Many of the text flow features, text composition features, and flexible
layout features that you would expect in a desktop publishing tool.
Photoshop Support
PageRich allows server-level control over Photoshop® layers,
enabling designers to activate, deactivate, or collapse layers,
as well as control layer blending modes. It also supports Photoshop
plug-ins and filters, providing the ability to apply artistic effects
on the fly.
Preview results
"Forms-based preview" applications are provided, where users see
an on-the-fly preview in their browser as they enter data into forms.
XML and Metadata Support
Option to extend the application to classify and apply metadata
to images, text, and templates extending powerful search capabilities
to include images and graphics. Communicate with other enterprise
applications and DTP tools using XML data.
Asset Management
Choose from a central collection of fonts and images on the server
or access them remotely using standard HTTP/FTP protocols.
Optimization
PageRich optimization provides fast loading and high image quality
for any Internet platform, device, or bandwidth. Combined with the
ability to load and manage ICC color profiles, companies can rely
upon appropriate color across the enterprise for Web and print.
Powerful Tools and Utilities
The project development tools are easy-to-use, Windows-based applications,
used for developing and implementing customized marketing communications.
Extensible, Open Architecture
With a flexible, open architecture, PageRich provides IT managers
with an extensible solution that preserves and leverages existing
investments and expertise. Using the SDK, developers can extend
the capabilities of PageRich with additional file format support,
object types, media operations and controllable external caches.
About
Pageflex
Pageflex (www.pageflexinc.com) is the leading developer of dynamic
page composition technologies for a wide variety of markets including
Web-to-print, cross-media publishing, document customization and
on-demand marketing. Pageflex licenses its award-winning products
worldwide to Web-to-print companies, application service providers,
customer relationship management (CRM) companies, print service
providers, and corporations.
The Company was established in 1999 as a wholly-owned subsidiary
of Bitstream Inc. (NASDAQ:
BITS, www.bitstream.com).
Equilibrium
Founded in 1989, Equilibrium develops and markets
dynamic imaging technologies for multi-channel retail, business-to-business,
media and entertainment industries. The MediaRich Image Server automates
the production and deployment of visual content for the Web, print
and smart devices to streamline workflow and reduce costs. For additional
information, contact Equilibrium's headquarters in San Rafael, Calif.
at 415/451-7600 or visit www.equilibrium.com .
©2002 Equilibrium Technologies, Inc. Equilibrium
is a registered trademark and MediaRich is a trademark of Equilibrium
Technologies, Inc. Pageflex, the Pageflex logo, .EDIT, the .EDIT
logo, Mpower, and NuDoc are trademarks of Pageflex All other trademarks
mentioned are for identification purposes only and may be trademarks
of their respective owners. This release contains forward-looking
statements that address a variety of subjects including, for example,
the expected benefits of the agreement between Equilibrium and Pageflex,
and the expected benefits, features, and functionality of PageRich.
The following important factors and uncertainties, among others,
could cause actual results to differ materially from those described
in these forward-looking statements: MediaRich may not successfully
interoperate with the technologies and products of third parties;
Equilibrium's growth depends upon continued and increased demand
for and market acceptance of its offerings; and increased competition
and technological changes in the markets in which Equilibrium competes.
For a detailed discussion of these and other cautionary statements,
please refer to CMGI's filings with the Securities and Exchange
Commission, including CMGI's most recent Quarterly Report on Form
10-Q.
Contact
Dave Pola
Equilibrium
415./451.7711 |