Pageflex .EDIT, released in May 2002, brings publishing to even casual users, enabling them to tailor intelligent, flexible templates through a familiar Web browser to present their own content within limitations set by professional designers. The tool brings the ability to modify print documents, including text, images, and graphic objects, to those non-designer end users who most need to localize or customize a document - franchise owners, regional sales people, and marketing departments of large corporations, as well as small businesses creating newspaper display advertisements. More information is available at www.pageflexinc.com/edit.asp.

MIMC is a New-England-based trade organization serving over 3,000 members from multiple industries. The organization is the region's premier association for thought leadership on interactive technology trends, and the annual MIMC Awards recognize the most compelling interactive media work done in both the public and private sectors. The winners of this year's awards will be announced November 4.

Says Pageflex General Manager David Frenkel, ".EDIT is a clear generation ahead of today's desktop publishing technology. As the standard bearer for the Web-top publishing generation, .EDIT brings quality design capability to novices and allows them to produce all kinds of printed stationery, collateral, and advertising without installing and learning special software. Yet .EDIT also protects these users against possible excess and helps corporations, ad agencies, publishers, and print retailers streamline their workflows while protecting their brands and designs. The return on investment for these clients is very exciting."

Pageflex
Pageflex (www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing. Moving beyond desktop publishing, our Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.

Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value added resellers (VARs), application service providers (ASPs), and system integrators. The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses, and application service providers (ASPs). Users of Pageflex products include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Mail-Well, httprint, and Spire.

Pageflex was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. ( NASDAQ: BITS )

What makes Pageflex software different from all other composition systems?

Desktop publishing requires users to install expensive software and master superior design techniques.  With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any new software, by using Pageflex intelligent and flexible templates.

Unlike ordinary templates, these have sophisticated built-in rules that offer users a wide range options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.

© 2004 Mpower, .EDIT, Pageflex, and the Pageflex logo are trademarks of Pageflex All other trademarks are for identification purposes only and remain the property of their respective owners.