.EDIT makes it easy for a parent company to roll out new print promotion and advertising campaigns in hours, rather than days or weeks. At the same time, .EDIT provides high levels of control to the parent company, so that corporate branding and image can be protected from inappropriate design changes. Corporations simply drive distribution channel representatives or franchisees to a Web site that posts the campaign templates, and the partners fill in local content guided by rules for copy-fitting and permissions that ensure professionally designed results.

With this launch, Pageflex is offering this enterprise-level, server-based Web-top publishing software for $50,000 per server to encourage rapid adoption. There is no limit imposed in this structure on the user count for a server, other than the capacity to handle activity as heavy as the concurrent generation of high-resolution PDF files by multiple users. Pageflex and its system integration partners will help clients size the systems and establish the server count required for any given application.

The new Pageflex .EDIT offering brings the ability to modify print documents, including text, images, and graphic objects, to those non-designers who most need to localize or customize a document - like automobile dealers, real estate agents, and distributors dealers and franchisees of corporations. At the same time, .EDIT maintains corporate design standards by allowing template designers to control what end users may change and by how much. The product outputs both high- and low-resolution PDF files and is demonstrated in an application for real-estate franchisees on the Pageflex Web site at http://www.pageflexinc.com/edit.asp

Says Pageflex General Manager David Frenkel, ".EDIT is a clear generation ahead of today's desktop publishing technology. As the standard bearer for the Web-top publishing generation, .EDIT brings quality design capability to novice end users and allows them to produce all kinds of professionally designed stationery, collateral, and advertising without installing and learning any special software. Yet .EDIT also protects these users against possible design excess and helps corporations, ad agencies, publishers, and print retailers streamline their workflows while protecting their brands and designs. The return on investment for these clients is very exciting, especially with this new pricing for stand-alone .EDIT."

Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value-added resellers (VARs), applications service providers (ASPs), and system integrators (SIs). The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford,EFI, Coldwell Banker, Wunderman, Mail-Well, httprint, and Spire.

The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. ( NASDAQ: BITS , www.bitstream.com).

What makes Pageflex software different from all other composition systems?

Desktop publishing requires users to install expensive software and master superior design techniques.  With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any new software, by using Pageflex intelligent and flexible templates. Unlike ordinary templates, these have sophisticated built-in rules that offer users a wide range of options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.

© 2004 .EDIT, Pageflex, and the Pageflex logo are trademarks of Pageflex All other trademarks are for identification purposes only and remain the property of their respective owners.

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