Documedia Partners with Pageflex to Build Start-to-Finish One-to-One Marketing Campaigns

Documedia Partners with Pageflex to Build Start-to-Finish One-to-One Marketing Campaigns
Customers can create and produce customized, print-on-demand collateral to shorten time to market and raise response rates

CAMBRIDGE, MA — December 10, 2002 — Pageflex (NASDAQ: BITS), a pioneer and leader of Web-top publishing, the next wave of technology to follow desktop publishing, announced today its partnership with Documedia to build a print-on-demand system for localizing and personalizing client marketing campaigns. UK-based Documedia has integrated its Internet-based suite of marketing services with the Pageflex Mpower composition system and HP Indigo presses in its new DocuMarketing offering.

Features of the DocuMarketing approach include one-click online ordering, simplified campaign set-up and roll-out, centralization of templates to guarantee brand control, online management of content and digital assets, and electronic PDF proofing for faster turnaround. In one recent application, Kodak Lens UK used DocuMarketing to streamline its marketing campaign process, personalize the collateral, and maintain corporate image. Its 150 multi-location opticians could produce customized brochures and mailers while maintaining strong branding and distribution control. And the HP Indigo digital presses at various locations throughout the dealer network guaranteed high-quality print performance at the end of the cycle.

Technology Services Director James Marsland explains the Documedia vision this way: "We are pleased to be working with Pageflex to provide leading-edge Web-top publishing systems that offer our clients total flexibility in creating collateral for their target audiences. We add value to an Mpower workflow through advanced outsourced electronic publishing services and e-commerce technical solutions. And partnering with Pageflex allows us to publish information in a variety of formats, including Postscript, PDF, HTML, and XML."

Adds Pageflex General Manager David Frenkel, "One-to-one marketing and start-to-finish print on demand are key elements of our application strategy for Pageflex products. And Documedia brings to the table a strong customer base in information technology, real estate, financial services, law, pharmaceuticals, petrochemicals, and marketing, along with a full portfolio of case studies that includes such clients as British Airways, Cartier, Good Year, Honda, Nomura, and Shell."

About

Documedia
Documedia develops and implements innovative marketing and publishing solutions for the public and private sector. Its team of experts in digital print, technology, and client relationship development leads membership- and publication-oriented businesses through the entire document life cycle. DocuMarketing clients can harness the Web to publish customized collateral and documents on demand, anywhere in their network of locations, in hours rather than days.

Pageflex
Pageflex ( www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing. Moving beyond desktop publishing, our Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.

Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value-added resellers (VARs), applications service providers (ASPs), and system integrators (SIs). The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford,EFI, Coldwell Banker, Wunderman, Mail-Well, httprint, and Spire.

The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. ( NASDAQ: BITS, www.bitstream.com).

What makes Pageflex software different from all other composition systems?

Desktop publishing requires users to install expensive software and master superior design techniques. With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any new software, by using Pageflex intelligent and flexible templates.

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