Bitstream
Bitstream
All Systems Integration and Pageflex Partner to Build Web-Top Publishing Systems
Joint clients combine infrastructure and software expertise for customized on-demand printing to shorten time to market and raise response rates
CAMBRIDGE, MA — December 16, 2002 — Pageflex ( Nasdaq: BITS ), a pioneer and leader of Web-top publishing, the next wave of technology to follow desktop publishing, announced today a new partnership with All Systems Integration (ASI). The two companies will join forces to help ASI clients implement start-to-finish, print-on-demand systems for localizing and personalizing marketing campaigns using Pageflex Mpower and .EDIT. Based in Woburn MA, ASI supports the integration and workflow requirements of all publishing organizations connected to a digital infrastructure, including printers, publishers, corporate marketing communications groups, advertising agencies, pre-press trade shops, and in-plant service bureaus. Well-known ASI clients include Quebecor World, American Power Conversion, and Tiffany and Company.

Combining systems integration expertise with Pageflex composition technology is an ideal way to develop full-service solutions for Web-top publishing projects. As ASI co-founder Steve Shinnick explains, "Our printing industry clients were demanding online variable-data solutions that spanned the workflow from concept to production, and when we searched the market for a best-of-breed Web-to-print vendor for one-to-one marketing applications, we concluded that Pageflex was the clear leader. We were especially impressed with the way Mpower and .EDIT let untrained end-users compose and edit variable content easily and successfully within professionally established design guidelines."

Pageflex General Manager David Frenkel added, "Working with established systems integrators is a cornerstone of our marketing strategy for Pageflex products. All Systems Integration brings to the table considerable strength in infrastructure development and deployment. The partnership also offers Pageflex connections to many successful printers across North America.


About

About All Systems Integration
Since 1989, ASI founders Ted Vahey and Steve Shinnick and their expert, dedicated, and personable technology team have been serving the technology integration and workflow requirements of companies associated with the digital and electronic pre-press environment. Clients have ranged from high-end cataloguers, retailers, large advertising agencies, and in-plant marketing departments, to commercial printers, communications companies, and pre-press trade shops.

Pageflex
Pageflex ( www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing. Moving beyond desktop publishing, our Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.

Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value-added resellers (VARs), applications service providers (ASPs), and system integrators (SIs). The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford,EFI, Coldwell Banker, Wunderman, Mail-Well, httprint, and Spire.

The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. ( Nasdaq: BITS , www.bitstream.com ).

What makes Pageflex software different from all other composition systems?

Desktop publishing requires users to install expensive software and master superior design techniques.  With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any new software, by using Pageflex intelligent and flexible templates.

Unlike ordinary templates, these have sophisticated built-in rules that offer users a wide range options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.

© 2004 Mpower, .EDIT, Pageflex, and the Pageflex logo are trademarks of Pageflex All other trademarks are for identification purposes only and remain the property of their respective owners.


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