Bitstream
Bitstream
Pageflex Releases .EDIT 2.0 with Enhanced Performance for Enterprise Web-Top Publishing
Non-designers can now work in a browser to create professional-quality printed literature, mailers, and advertisements
CAMBRIDGE, MA — February 18, 2003 — Pageflex (NASDAQ: BITS), a pioneer of Web-top publishing, announces release of Version 2.0 of .EDIT , the first Web-based design and editing application that lets companies offer interactive document editing to customers, employees, marketing partners, and dealers or franchisees. .EDIT 2.0 adds features to support high-resolution PDF and PostScript output, Mac OS X browsers, proxy servers, and development servers.

High-resolution output capability makes .EDIT a stand-alone product that no longer depends on the use of Pageflex .EDIT . With .EDIT 2.0, a company interested in deploying user-editable templates through a browser interface can do so with minimal investment, a guaranteed WYSIWYG result, and integrated high-resolution PDF or PostScript output.

.EDIT 2.0 also includes key features to support expanded infrastructure. Mac OS X support is particularly attractive to the Macintosh-centric world of graphic design. Proxy servers are instrumental in achieving greater Internet security and boosting end-user response time through page caching. Support for development servers relieves production servers of the load for draft and review processes. And even with the more complex architectures possible with .EDIT 2.0, the new version offers significantly improved performance over .EDIT 1.0.

To bring the benefits of .EDIT to corporations, designers create templates that capture their design vision and maintain corporate identity by using approved fonts and images. They choose the specific editing capabilities to give to users and can in fact lock portions of the template from any change at all. Authorized visitors to the .EDIT Web site can then interactively modify the text and images within the assigned permissions, customizing the documents in real time to meet their specific needs. .EDIT streamlines document review cycles through soft-copy proofing and correction, eliminating much of the cost of make-over.

For end-users, .EDIT means editing documents through the single simple interface of their familiar Internet Explorer or Macintosh OS X Web browser, without having to install or learn complicated new software. Users can easily create professional-looking documents leveraging sophisticated layout and typographical features. They can also count on output that matches the screen display, since .EDIT uses the same Pageflex NuDoc composition engine and server-based fonts for both screen rendering and output rendering.

".EDIT 2.0 is the robust realization of our vision for Web-top publishing for the novice end user," says Pageflex General Manager David Frenkel. "No longer must the production of well-designed documents involve a cast of many at every step, as in ordinary desktop publishing. Instead, graphic designers design a single template, and end users then customize as many versions as they need over the Web, within the guidelines set by professionals and the security afforded by good proxy-server management."

"Standalone .EDIT," explains Frenkel, "expands our market by lowering the cost of entry for those customers who want to version and customize documents but do not need the database capabilities of .EDIT."


About

Pageflex
Pageflex (www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing.   Moving beyond desktop publishing, our Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software.  Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.

Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationary and business cards, advertising, catalogs, and personalized digital printing.  Pageflex products are distributed through original equipment manufacturers (OEMS), value-added resellers (VARs), applications service providers (ARPs), and system integrators (SIs). The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Mail-Well, httprint, and Spire.

The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc.  (Nasdaq:BITS, www.bitstream.com).

What makes Pageflex software different from all other composition systems?

Desktop publishing requires users to install expensive software and master superior design techniques. With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any new software, by using Pageflex intelligent and flexible templates.  Unlike ordinary templates, these have sophisticated built-in rules that offer users a wide range options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.

© 2004 MPower, .EDIT, Pageflex, and the Pageflex logo are trademarks of Pageflex All other trademarks are for identification purposes only and remain the property of their respective owners.


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