Pageflex Releases .EDIT 2.0
with Enhanced Performance for Enterprise Web-Top Publishing
Non-designers can now work in a browser
to create professional-quality printed literature, mailers, and advertisements
CAMBRIDGE, MA February 18, 2003
Pageflex (NASDAQ:
BITS), a pioneer of Web-top publishing, announces release of Version
2.0 of .EDIT , the first Web-based design and editing application
that lets companies offer interactive document editing to customers,
employees, marketing partners, and dealers or franchisees. .EDIT
2.0 adds features to support high-resolution PDF and PostScript output,
Mac OS X browsers, proxy servers, and development servers.
High-resolution output capability makes .EDIT a stand-alone product
that no longer depends on the use of Pageflex .EDIT . With .EDIT
2.0, a company interested in deploying user-editable templates through
a browser interface can do so with minimal investment, a guaranteed
WYSIWYG result, and integrated high-resolution PDF or PostScript
output.
.EDIT 2.0 also includes key features to support expanded infrastructure.
Mac OS X support is particularly attractive to the Macintosh-centric
world of graphic design. Proxy servers are instrumental in achieving
greater Internet security and boosting end-user response time through
page caching. Support for development servers relieves production
servers of the load for draft and review processes. And even with
the more complex architectures possible with .EDIT 2.0, the new
version offers significantly improved performance over .EDIT 1.0.
To bring the benefits of .EDIT to corporations, designers create
templates that capture their design vision and maintain corporate
identity by using approved fonts and images. They choose the specific
editing capabilities to give to users and can in fact lock portions
of the template from any change at all. Authorized visitors to the
.EDIT Web site can then interactively modify the text and images
within the assigned permissions, customizing the documents in real
time to meet their specific needs. .EDIT streamlines document review
cycles through soft-copy proofing and correction, eliminating much
of the cost of make-over.
For end-users, .EDIT means editing documents through the single
simple interface of their familiar Internet Explorer or Macintosh
OS X Web browser, without having to install or learn complicated
new software. Users can easily create professional-looking documents
leveraging sophisticated layout and typographical features. They
can also count on output that matches the screen display, since
.EDIT uses the same Pageflex NuDoc composition engine and server-based
fonts for both screen rendering and output rendering.
".EDIT 2.0 is the robust realization of our vision for Web-top
publishing for the novice end user," says Pageflex General Manager
David Frenkel. "No longer must the production of well-designed documents
involve a cast of many at every step, as in ordinary desktop publishing.
Instead, graphic designers design a single template, and end users
then customize as many versions as they need over the Web, within
the guidelines set by professionals and the security afforded by
good proxy-server management."
"Standalone .EDIT," explains Frenkel, "expands our market by lowering
the cost of entry for those customers who want to version and customize
documents but do not need the database capabilities of .EDIT."
About
Pageflex
Pageflex (www.pageflexinc.com) is the pioneer of a new direction
in composition software: Web-top publishing. Moving beyond
desktop publishing, our Web-top publishing software helps novice
users create high-quality printed products using intelligent, flexible
templates, without installing or learning any new software. Pageflex
templates are intelligent and flexible because professional designers
can set rules to define which elements can change, how much they
can change, and who can change them. Our products maintain corporate
identity and design integrity while enabling sophisticated customization
of documents. Pageflex also leads the field in variable-data composition
software for both enterprise and desktop.
Pageflex software is used for a wide variety of applications, including
on-demand marketing materials, stationary and business cards, advertising,
catalogs, and personalized digital printing. Pageflex products
are distributed through original equipment manufacturers (OEMS),
value-added resellers (VARs), applications service providers (ARPs),
and system integrators (SIs). The Pageflex worldwide customer base
includes manufacturers, service providers, advertising agencies,
commercial printers, graphic design houses and ASPs. Users of Pageflex
products include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman,
Mail-Well, httprint, and Spire.
The Company was established in 1999 as a wholly-owned subsidiary
of Bitstream Inc. (Nasdaq:BITS, www.bitstream.com).
What makes Pageflex software different from all other
composition systems?
Desktop publishing requires users to install expensive software
and master superior design techniques. With Web-top publishing,
even beginners can turn out high-quality printed products, without
installing or learning any new software, by using Pageflex intelligent
and flexible templates. Unlike ordinary templates,
these have sophisticated built-in rules that offer users a wide
range options to change graphics and text while preventing them
from making design blunders. Executives and designers can relax,
knowing that a remote branch can generate local content without
corrupting the corporate brand and identity.
© 2004 MPower, .EDIT, Pageflex, and the Pageflex
logo are trademarks of Pageflex All other trademarks are for identification
purposes only and remain the property of their respective owners.
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