The new agreement expands the reach of Pageflex Mpower and Mpower within the targeted marketing arena and brings Valassis a powerful new tool for Web-to-print, customized publishing. Mpower-driven composition will improve processes at many stages for Valassis clients, including design, pre-press, review, and print, and will integrate with several Valassis customer relationship management (CRM) solutions. And Pageflex Mpower will let even design-naïve end-users modify templates within established guidelines using only their familiar Web browser.

"Valassis is one of the top producers of customized coupons in North America, and we are delighted that its leaders share the Pageflex vision for versioning and variable-data publishing," says Pageflex General Manager David Frenkel. "We look forward to a successful implementation of Mpower and Mpower that furthers the Valassis mission of connecting people to brands."

"We had been looking for several months for the right technology partner to help our clients streamline campaign workflows," explains Valassis Research and Development Manager Dave Rapp. "After discussions with Pageflex representatives, we were convinced that Mpower is the best pre-press engine in the industry for our direct marketing services and that Mpower provides a revolutionary interface for template editing. We look forward to building a smooth and speedy new process that will ultimately bring huge wins to our clients and help us continue our strong growth in the marketing services arena."

Valassis
Valassis offers a wide range of specialty media programs to manufacturers, retailers, and Internet and e-commerce companies. Its comprehensive mass and one-to-one communications services include newspaper-delivered co-op and specialty inserts, advertising, product sampling, direct mail, online promotions, loyalty marketing programs, and consulting services. The company prepares and prints billions of inserts each year at printing and production facilities in Livonia and Plymouth, Michigan; Wichita, Kansas; and Durham, North Carolina, through their wholly owned manufacturing subsidiary, Valassis Manufacturing Company. In addition, wholly-owned Valassis subsidiary Valassis Sales and Marketing Services has eight regional sales offices strategically located across the country. Valassis has just acquired Deerfield IL-based NCH Marketing Services, the world's leading coupon processing and promotion information management company.

Pageflex
Pageflex ( www.pageflexinc.com) is the pioneer of a new direction in composition software: Web-top publishing. Moving beyond desktop publishing, our Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Pageflex templates are intelligent and flexible because professional designers can set rules to define which elements can change, how much they can change, and who can change them. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex also leads the field in variable-data composition software for both enterprise and desktop.

Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. Pageflex products are distributed through original equipment manufacturers (OEMs), value-added resellers (VARs), applications service providers (ASPs), and system integrators (SIs). The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses and ASPs. Users of Pageflex products include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Mail-Well, httprint, and Spire.

Pageflex was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com).

What makes Pageflex software different from all other composition systems?

Desktop publishing requires users to install expensive software and master superior design techniques. With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any sofware, by using Pageflex intelligent and flexible templates. Unlike ordinary templates, these have sophisticated built- in rules that offer users a wide range options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity.

Mpower, .EDIT, Pageflex, and the Pageflex logo are trademarks of Pageflex Other technologies and brand names are trademarks or registered trademarks of their respective companies.

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