Pageflex Debuts Mpower 4 at On
Demand
Fourth generation of Mpower offers new capability
for variable-length, multi-page customized documents
CAMBRIDGE, MA April 07, 2003
Pageflex (NASDAQ:
BITS), a pioneer and leader of Web-top publishing, today debuted
the beta release of Mpower version 4 at the On Demand exposition
in New York. Pageflex also announced that Mpower 4 is being released
this week for beta testing at select customer sites. Mpower has
long enabled sophisticated personalization of highly-designed documents.
The new release will extend that power to variable-length documents,
providing automated custom publishing capabilities never before
available.
The variable-length document support in Mpower 4 provides the full
range of functionality needed to produce customized documents with
variable-length content while automatically paginating each unique
document and maintaining document design integrity. Features that
enable Mpower to meet the standards necessary for truly automated
variable-length, variable-data pagination include master pages,
automatic page insertion based on text container overflow, variable
page insertion based on variable values, dynamic filler page insertion
for signatures, automatic page and section numbering, header and
footer controls, and automatic table of contents generation. Also
supported is "stitching in" of multi-page PDF files and Pageflex
documents on a variable basis, also with fully paginated results.
The kinds of variable-length customized documents Pageflex expects
the early adopters of Mpower 4 to produce are design-intensive pieces
customized to individuals. This might include documents such as
travel itineraries, custom multi-product brochures, cover letters,
and proposals. In the case of a travel itinerary, for example, a
user might visit a web site, book a vacation and based on the traveler's
destination, length of stay, budget and interests, a custom travel
itinerary could be produced. In addition to basic itinerary and
destination information, such a variable-length piece could include
coupons, luggage tags, tickets and so forth, all customized to a
particular traveler on a particular trip.
"Pageflex is known as the industry leader in flexible, variable
data publishing solutions," said David Frenkel, Pageflex General
Manager. " Our customers are at the leading edge of automated, personalization
technology and are poised to take advantage of the new opportunities
possible with variable-length customized publishing."
Pageflex customers enrolled in the Mpower 4 beta test program include
National Print and Packaging, Spire, Wallace, and West Group, among
others. " We are excited to be a part of the beta testing for Mpower
4 because we feel it's important to stay current with Mpower," reports
Tom Middleton of National Print and Packaging. " We anticipate continuing
to offer advanced features and functionality to our customers. Mpower
is integral in helping us achieve our goal of delivering unique
customized printing solutions."
" Variable-data printing has become the cornerstone of our business,"
said Brian Dorman of Spire about his interest in the Mpower 4 beta
test program. " We have a long-term relationship with Pageflex,
and are eager to work with Pageflex in order to remain on the leading
edge of this technology. At Spire, we plan to leverage the latest
Mpower functionality, as soon as possible, to open up new market
opportunities for our business."
Mpower 4 also introduces Pageflex Studio, providing a single, extensible,
design and project development environment. This powerful application
provides all the tools for designing flexible templates and applying
variability criteria, combining functionality previously provided
in the separate Pageflex applications Designer and Producer and
adding significant user interface and productivity enhancements.
Mpower 4 will also ship with a native PDF driver based on Adobe's
PDF Library 5.0, with complete support for OpenType fonts and Asian
and Eastern European character sets. Also included are a native
EPS output driver, additional color graphics and imaging support,
and over 50 other features and enhancements.
A complete list of Mpower 4 features is available by request from
Pageflex.
Pageflex anticipates completion of the Mpower 4 beta test program
later in Q2. General release of the product will immediately follow.
About
Pageflex
Pageflex ( www.pageflexinc.com) is the pioneer of a new direction
in composition software: Web-top publishing. Moving beyond desktop
publishing, our Web-top publishing software helps novice users create
high-quality printed products using intelligent, flexible templates,
without installing or learning any new software. Pageflex templates
are intelligent and flexible because professional designers can
set rules to define which elements can change, how much they can
change, and who can change them. Our products maintain corporate
identity and design integrity while enabling sophisticated customization
of documents. Pageflex also leads the field in variable-data composition
software for both enterprise and desktop.
Pageflex software is used for a wide variety of applications, including
on-demand marketing materials, stationery and business cards, advertising,
catalogs, and personalized digital printing. Pageflex products are
distributed through original equipment manufacturers (OEMs), value-added
resellers (VARs), applications service providers (ASPs), and system
integrators (SIs). The Pageflex worldwide customer base includes
manufacturers, service providers, advertising agencies, commercial
printers, graphic design houses and ASPs. Users of Pageflex products
include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Mail-Well,
httprint, and Spire.
The Company was established in 1999 as a wholly-owned subsidiary
of Bitstream Inc. ( NASDAQ:
BITS , www.bitstream.com).
What makes Pageflex software different from
all other composition systems?
Desktop publishing requires users to install expensive software
and master superior design techniques. With Web-top publishing,
even beginners can turn out high-quality printed products, without
installing or learning any software, by using Pageflex intelligent
and flexible templates. Unlike ordinary templates, these have sophisticated
built-in rules that offer users a wide range of options to change
graphics and text while preventing them from making design blunders.
Executives and designers can relax, knowing that a remote branch
can generate local content without corrupting the corporate brand
and identity.
© 2004 Mpower, Pageflex, and the Pageflex
logo are trademarks of Pageflex All other trademarks are for identification
purposes only and remain the property of their respective owners.
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