Mpower 4.0 Raises the Bar for
Personalization and Customization Composition Software
Cambridge, MA July 16, 2003 Pageflex
(NASDAQ:
BITS),a leader in Web-top publishing, a pioneer and leader of
Web-top publishing, announces the general release of MpowerTversion
4.0, offering support for variable-length documents. A robust new
feature set makes it possible for direct marketers, printers, advertising
agencies, and corporate marketing departments to produce in a single
project a set of professionally designed brochures, product briefs,
proposals, travel itineraries, or business stationery items of flexible
length. And the fourth-generation Mpower technology is easy to integrate
in workflows with the new breed of digital color printers, like the
iGen3 from Xerox. Mpower 4.0 provides all functions needed
to produce variable-length customized documents while automatically
paginating each document and maintaining design and brand integrity.
Features new in the release include master pages, automatic page
insertion based on overflow, variable-page insertion based on user-defined
values, dynamic filler page insertion for signature maintenance,
automatic page and section numbering, header and footer controls,
and automatic table of contents generation. Also supported is fully
paginated "stitching in" of multi-page PDF files and Pageflex documents.
"Pageflex has long been an industry leader in page composition
technology and flexible variable-data publishing solutions," said
David Frenkel, Pageflex General Manager. "Variable-length customized
publishing is the next level of flexibility in Web-to-print workflows
with the new digital color printers, helping us further our mission
of simplifying the production of professional-looking business documents
by non-design professionals."
One-to-one, rich-media marketing solutions provider National Printing
and Packaging welcomes variable-length document support into its
Mpower workflow. Information Technology Manager Tom Middleton tells
us, "We are very excited about upgrading to Mpower 4.0. Variable-length
document support will relieve the need for multiple templates for
some of our clients. In addition, we found the upgraded PDF library
to be significantly improved and are currently converting all our
projects."
Four51, entrepreneurs in print supply chain management, use Mpower
as the composition engine in an ASP operation that offers streamlined
print purchasing from any desktop in a secure, personalized online
environment. "Four51 has tens of thousands of Pageflex template
products on our e-commerce network, from thousands of customer companies,
" explains Chief Technology Officer John Wangaard. "We cannot afford
the downtime and professional service hours that might be necessary
should an upgrade not perform smoothly. From the beta evaluation
process with Mpower 4.0, and our past experience through several
upgrades, we were confident enough in Pageflex technology to move
the beta product into our production environment. Only one of our
existing templates produced an error, and that has subsequently
been fixed in the general release. I call that level of performance
outstanding!"
Mpower 4.0 introduces Pageflex Studio, an integrated project and
template authoring application that streamlines publishing projects
by centralizing layout and data tools in a unified interface. Studio
combines the capabilities of Pageflex Designer and Pageflex Producer
to let users prepare in one application the projects to drive softcopy
and print output through Mpower and MpowerT servers. Concurrent
with the release of Mpower 4.0 is the release of Mpower 2.0.1, which
brings variable-length features to the Mpower world as well, making
it possible for end-users to edit Pageflex templates online in an
ordinary Web browser.
Mpower 4.0 ships with a native PDF driver based on the PDF Library
5.0 from Adobe, with complete support for OpenType PostScript fonts,
Asian and Eastern European character sets, and CMYK bitmaps. Also
included are a native EPS output driver, Web-to-print API enhancements,
and a set of Web-based samples that self-install for immediate use.
A complete list of features new in Mpower 4.0, an overview brochure,
and a technical brochure are available on the Pageflex Web site
at www.pageflexinc.com.
About
National Printing and Packaging
National Printing and Packaging (www.osi6.com) provides unique one-to-one
marketing solutions that deliver rich-media brochures and messages
in multiple formats. These include E-mail, print, and fax, assuring
that your message is consistent across all media and able to reach
your customers whether or not they have Internet access. National
Printing and Packaging services include database marketing, data
collection, customer relationship marketing, and direct mail.
Four51
Four51 (www.four51.com) is the leading e-solution provider to the
independent distribution channel. For distributors who want to grow
their businesses and help their customers make more informed purchasing
decisions, Four51 is the standard open, inexpensive, and easy-to-implement
e-business network that enables existing communities of distributors,
their suppliers, and their customers to collaborate in a secure
online environment.
Pageflex
Pageflex ( www.pageflexinc.com) is the pioneer of a new direction
in composition software: Web-top publishing. Moving beyond desktop
publishing, our Web-top publishing software helps novice users create
high-quality printed products using intelligent, flexible templates,
without installing or learning any new software. Pageflex templates
are intelligent and flexible because professional designers can
set rules to define which elements can change, how much they can
change, and who can change them. Our products maintain corporate
identity and design integrity while enabling sophisticated customization
of documents. Pageflex also leads the field in variable-data composition
software for both enterprise and desktop.
Pageflex software is used for a wide variety of applications, including
on-demand marketing materials, stationery and business cards, advertising,
catalogs, and personalized digital printing. Pageflex products are
distributed through original equipment manufacturers (OEMs), value-added
resellers (VARs), applications service providers (ASPs), and system
integrators (SIs). The Pageflex worldwide customer base includes
manufacturers, service providers, advertising agencies, commercial
printers, graphic design houses and ASPs. Users of Pageflex products
include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Valassis,
Consolidated Graphics, Newgen Results, USA Mail-Well, httprint,
Moore Wallace, and Spire. Pageflex was established in 1999 as a
wholly-owned subsidiary of Bitstream Inc. ( NASDAQ:
BITS, www.bitstream.com).
What makes Pageflex software different from
all other composition systems?
Desktop publishing requires users to install expensive software
and master superior design techniques. With Web-top publishing,
even beginners can turn out high-quality printed products, without
installing or learning any sofware, by using Pageflex intelligent
and flexible templates. Unlike ordinary templates,
these have sophisticated built- in rules that offer users a wide
range options to change graphics and text while preventing them
from making design blunders. Executives and designers can relax,
knowing that a remote branch can generate local content without
corrupting the corporate brand and identity.
EDIT, Mpower, Pageflex, and the Pageflex
logo are trademarks of Pageflex All other trademarks are for identification
purposes only and remain the property of their respective owners.
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