| Newgen to offer Pageflex Web-Top
Publishing in Direct Marketing Solutions for Auto Industry Leading Supplier of services for after-market customer relationship management to enhance one-to-one marketing for its 7,000 dealers Cambridge, MA — September 3, 2003 — Pageflex (NASDAQ: BITS) ,a leader in Web-top publishing, announces an agreement to license MpowerT, its composition engine for one-to-one marketing solutions, and .EDITT, its browser-based editing tool, to Newgen Results Corporation, a wholly-owned subsidiary of TeleTech Holdings. Newgen combines marketing and customer retention with an in-depth knowledge of service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen builds solutions that harness dealership customer databases to personalize such post-sales collateral as service reminders and targeted marketing pieces. Over 40 million letters move through Newgen annually, on behalf of over 7,000 automotive dealerships nationwide. Newgen CEO Bill Klehm explains his vision for the deal this way: "Newgen plans to use Pageflex products to expand our technology lead and combine it with digital asset management (DAM) expertise to bring the full power of on-demand, one-to-one marketing on the fastest platforms to every dealer we service." The automotive industry was among the first to recognize the potential of streamlined workflows for localization and customization of advertising and marketing materials in a tightly competitive economy," explains David Frenkel, Pageflex General Manager."Newgen is well-positioned to provide this market with CRM services that take full advantage of the flexible template creation and online previewing in Mpower and the browser-only Web-to-print front-end services of .EDIT. Solutions from Pageflex and Newgen can dramatically increase the reach and lower the cost of after-market campaigns for car dealers across North America." " We expect to integrate Pageflex products first into our Web-based promotion and fulfillment tools,"adds Paul Whitworth, Vice President of Marketing at Newgen, "following with a Web-to-print workflow that enables dealers to create, order, and deliver materials that are both highly targeted and professionally designed." About Newgen Results Corporation Pageflex Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses, and ASPs. Users of Pageflex technology include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Consolidated Graphics, Mail-Well, httprint, Valassis, and Spire. Pageflex was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com What makes Pageflex software different from all other composition systems? Desktop publishing requires users to install expensive software and master superior design techniques. With Web-top publishing, even beginners can turn out high-quality printed products, without installing or learning any sofware, by using Pageflex intelligent and flexible templates. Unlike ordinary templates, these have sophisticated built- in rules that offer users a wide range options to change graphics and text while preventing them from making design blunders. Executives and designers can relax, knowing that a remote branch can generate local content without corrupting the corporate brand and identity. Mpower, .EDIT, Pageflex, and the Pageflex logo are trademarks of Pageflex Newgen and Teletech are trademarks of TeleTech Holdings, Inc. All other trademarks are for identification purposes only and remain the property of their respective owners. Contact |