MyFonts.com To Offer 400 Letraset
Typefaces New Partnership Expands
MyFonts.com Portfolio to Over 27,000 Fonts
CAMBRIDGE,
MA April 07, 2003 MyFonts.com, a subsidiary of Bitstream
Inc. ( Nasdaq:BITS ), today announced the addition of 400 typefaces
from Letraset Ltd., a well-respected medium for design professionals.
With this addition, MyFonts.com expands to offer 27,000 fonts from
over 100 world-renowned font foundries. "MyFonts.com
is delighted to offer 400 typefaces from such a well respected graphic
design company," explained John Collins, Vice President and CTO
of MyFonts.com. "From its inception, MyFonts.com has focused on
making fonts easily accessible to everyone, not just graphic designers.
With the addition of 400 typefaces from Letraset, we further our
mission of making it easy for everyone to find, try and buy fonts
online."
"Letraset believes in the mission of MyFonts.com,"
stated Martin Gibbs, Managing Director of Letraset Ltd., "and we
are excited to be participating in MyFonts.com."
Letraset, founded in London in 1959, introduced
the revolutionary instant dry transfer lettering, an exciting and
innovative medium for commercial artists and designers. By putting
the emphasis on quality, technical development and marketing strategy,
Letraset made what could so easily have become a "gimmick" into
an essential design tool.
Its range of products has become known and respected
by professional users throughout the world, developing far beyond
its Dry Transfer origins. Above all, Letraset has remained true
to its founders' belief in typography.
Letraset launched its instant lettering dry transfer
product in 1960, representing a true revolution in graphic design.
Suddenly lettering could be done quickly and easily by anyone and
demand was enormous. Through the following 40 years Letraset developed
an extensive typeface library encompassing both dry transfer and
digital formats.
In the 1970s the Letragraphica range provided
innovative typefaces designed by the world's leading designers.
This was continued in the 1980s with the introduction of Letragraphica
Premier.
In the 1990s the focus moved towards digital design
with the introduction of the Fontek Display Typeface Library with
over 300 typefaces drawn from the Letraset Dry Transfer library
and with many new and contemporary faces.
For 2003 and beyond, Letraset continues to proactively
seek out and successfully market high quality, innovative typefaces.
About
MyFonts.com
MyFonts.com, Inc., a venture funded by Bitstream
Inc. (NASDAQ:
BITS) and established as a wholly owned subsidiary in 1999,
is a showcase of the world's fonts available from one easy-to-use
Web site. It provides the largest collection of fonts ever assembled
for on-line delivery, and offers easy ways to find and purchase
fonts on-line. It also offers unique typographic resources, and
forums for interacting with font experts. For more information,
visit http://www.myfonts.com
, the Web site for finding, trying, and buying fonts on line
MyFonts.com, the MyFonts.com logo, and WhatTheFont
are trademarks or service marks of MyFonts.com, Inc., a Bitstream
company. Bitstream is a registered trademark of Bitstream Inc. Letraset
is a registered trademark of Letraset Ltd. Other technologies and
brand names are trademarks or registered trademarks of their respective
companies.
Contact
Paula Young
Marketing & Trade Show Coordinator
MyFonts.com, Inc.
617.520.8361
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