MarketingForce offers a total marketing agency in a browser, providing customizable templates for brochures, coupons, direct marketing mailers, magazine ads, newspaper ads, signage, and more. Because the MarketingForce model is built on the agency-in-a-browser concept, the service has extensive marketing expertise built right in, including advice by topics, suggested headlines, copy and photos grouped by categories, and an interactive Live Help service where users can connect with a real person either online or by phone for marketing advice and assistance.

With the MarketingForce model heavily geared toward self-service marketing, having an intuitive, easy to use interface is a top priority. "Many of our users have no design or marketing expertise, so they rely on us to build smart, flexible templates, and provide an intuitive way to adapt templates to meet unique requirements," says Jared Hendler, MarketingForce founder. "Pageflex .EDIT provides the unique interactive editing environment we were looking for with the WYSIWYG accuracy required for high quality marketing. It's clearly the best-of-breed online editing technology we needed. And with the features in .EDIT 3.0, building smart templates with built-in variables for headlines, copy, images, or any other page elements is easier than ever. We can even enable a user to change page dimensions and the content will automatically re-flow in an intelligent manner."

"MarketingForce has utilized the latest smart template features in .EDIT 3.0 to its full advantage, creating one of the most innovative implementations we've seen," comments Anna Chagnon, Pageflex CEO. "The MarketingForce model requires lots of built-in marketing intelligence. The Pageflex-powered templates and interfaces they've created are impressive, providing intuitive easy to use interfaces while also enabling a high degree of customizability by a large user base with diverse needs."

The MarketingForce model and demonstrated success with current clients is driving demand for MarketingForce services. The ASP service is appealing for corporations offering small business services or supporting networks of independent dealers for the ease of use and level of service it offers to end users, as well as for the ease with which a private-label program can be deployed. Many clients are up and running with a private-label site within two to
four weeks of signing up. "Business has really picked up since the beginning of the year," says Jared Hendler. "We've won many new clients just in the last few months, and these clients are technology savvy marketers who are evaluating the service we provide from the core technology components on up."

With significant growth anticipated, another key consideration for MarketingForce in choosing technology is scalability. "What we're doing is challenging," comments Hendler. "The Pageflex technology has not only the features, but the scalable architecture we'll need going forward. We've been working closely with Pageflex to ensure that our implementation is scalable. The Pageflex technical support and engineering teams have been extremely responsive and easy to work with."

"MarketingForce made a strategic decision to go with Pageflex for key enabling technology," adds Anna Chagnon. "We're pleased to be building a partnership together to ensure the continued growth and success of the technology platform."

MarketingForce Founder Jared Hendler will be presenting a live demonstration of Pageflex-powered MarketingForce sites in the Pageflex booth at On Demand this week. He is speaking on Monday morning, March 8 th , at 11:00am, and on Tuesday morning, March 9 th at 10:30am.

About

MarketingForce
MMI, with offices in Los Angeles and Irvine, California, was founded by CEO William Rivera in 1986, with the goal of building the most advanced letter-shop in the nation. The company maintains leading-edge computer systems and production equipment to handle a wide variety of mailings with outstanding speed and efficiency. MMI is ISO 9001-2000 certified since the summer of 2003. Its offerings are certified by CASS (Coding Accuracy Support System) and PAVE (Presort Accuracy Validation and Evaluation) standards bodies and include database management, nine-track magnetic tape conversion, data conversion, data entry, mailing label generation, address correction and postal coding, high-speed ink-jet addressing, POSTNET bar-coding, report generation, and high-speed laser printing, including highlight color. The letter-shop also provides folding, tabbing, inserting, metering, and first-class and standard mail preparation and fulfillment services, as well as pick-up and delivery.

For further information, please visit www.minimailers.com.

About Pageflex
Pageflex, a division of Bitstream Inc., (www.pageflex.com) is the pioneer of flexible variable data and web-top publishing technology. Moving beyond desktop publishing, Pageflex Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing. The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses, and ASPs. Users of Pageflex technology include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Consolidated Graphics, Mail-Well, httprint, Valassis, and Spire.

Bitstream
Bitstream Inc. (NASDAQ:BITS) is a software development company that focuses on the presentation of data. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology.

Pageflex, Mpower, .EDIT, the .EDIT logo, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners.

Alice Fackre
Product Marketing Manager
Pageflex, a division of Bitstream
617.520.8575


Shane Kennedy
MarketingForce
212.424.2102