With intuitive, Web-based self service a key element of Lexinet's successful business model, investing in technological infrastructure and implementing best-of-breed technology choices is a company priority. In late 2003, the technology team at Lexinet decided they needed to replace their existing online editing system. They were reaching the limits of what they could accomplish with ActiveX-based solutions and were looking for a technology to take them into the future. "Pageflex .EDIT looked like the perfect fit, and it was," says Terry Powell, Information Technology Manager for Lexinet.

Once the decision was made, the Lexinet team went right to work. "The transition went very smoothly," Powell reports. "We had some very specific features built into our site already and, with the help of the Pageflex technical support team, we were able to implement all the features we wanted in record time. We are also well positioned to expand features and services to our clients in the future."

"Lexinet is a company with a very clear commitment to services based on high quality technology," commented Anna Chagnon, Pageflex CEO. "We're pleased that Lexinet chose Pageflex technology to power their future direction. And if the performance thus far of the technology team at Lexinet is any indication, I'm confident that Lexinet will lead the way among Pageflex customers in offering state-of-the-art Web-to-print services."

Since January 15 th , hundreds of users have utilized www.astonishingmail.com powered by Pageflex .EDIT. Lexinet's continued investment in technology and its commitment to choosing best-of-breed components such as Pageflex .EDIT ensures excellence in the Web-to-print services attracting users to astonishingmail.com and driving its success.

Lexinet
Lexinet (www.lexinet.net) leads the way in developing advanced, accurate, without-a-hitch mailing programs that are dealerized, personalized and localized – for any number of users, anywhere they are. Dealers, agents, franchisees, sales reps and branches are supported through the integration of mailing campaigns – often organized and managed through the Internet. Lexinet handles some of the most sophisticated direct mail programs in the country and they accomplish this with extraordinary common sense and technical expertise.

www.astonishingmail.com
Astonishingmail is the easy way to create, print and mail a business postcard. Use one of the site's 600,000 photographs for free or upload your own photos. Powerful database marketing tools make mailing easy. Upload your own database to utilize these features or use our 110,000,000 household database for free. The print-on-demand system is perfect for marketing materials and for full color postcards. Our postcard templates make it fast, easy and inexpensive to print and mail high quality full color postcards within a few days.

Pageflex
Pageflex, a division of Bitstream Inc., ( www.pageflex.com) is the pioneer of flexible variable data and web-top publishing technology. Moving beyond desktop publishing, Pageflex Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing.

The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses, and ASPs. Users of Pageflex technology include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Consolidated Graphics, Mail-Well, Valassis, and Spire.

Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company that focuses on the presentation of data. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology.

Pageflex, Mpower, .EDIT, the .EDIT logo, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners

Alice Fackre
Product Marketing Manager
Pageflex, a division of Bitstream
617.520.8575