"We are very excited to be working with ROI," commented Anna Chagnon, Pageflex CEO. "ROI not only have exceptional capability with our range of leading edge software, but have also created links into the XRALLE range of web based print management and procurement solutions, adding a new perspective to how Pageflex software can be used. ROI's foresight and technical capabilities made them an obvious choice as a reseller partner."

Tim Cox of ROI commented "The appointment as reseller is a natural step for ROI, who have worked with Pageflex under NDA, developing links between XRALLE, the UK's leading online print management and procurement solution, and Pageflex .EDIT, Mpower and Storefront.

The linking of the two technologies was an obvious course for ROI, whose customers require more open design capabilities within their XRALLE sites. With Pageflex, we now have a software suite that is unrivalled in power and flexibility. The integration opportunities offered by XRALLE's control of administration, transactional and reporting, push the Pageflex range even further ahead of it's competitors.

"The next few months will see ROI's expansion of Pageflex sales, in partnership with a number of other reseller partners and complimentary manufacturers interested in embracing Pageflex technology to enhance their existing solutions. This expansion will also be mirrored with the addition of new members to the ROI technical team in the coming weeks.

Pageflex
Pageflex ( www.pageflex.com), a division of Bitstream Inc., is the pioneer of flexible variable data and web-top publishing technology. Moving beyond desktop publishing, Pageflex Web-top publishing software helps novice users create high-quality printed products using intelligent, flexible templates, without installing or learning any new software. Our products maintain corporate identity and design integrity while enabling sophisticated customization of documents. Pageflex software is used for a wide variety of applications, including on-demand marketing materials, stationery and business cards, advertising, catalogs, and personalized digital printing.

The Pageflex worldwide customer base includes manufacturers, service providers, advertising agencies, commercial printers, graphic design houses, and ASPs. Users of Pageflex technology include Xerox, IBM, Ford, EFI, Coldwell Banker, Wunderman, Consolidated Graphics, Mail-Well, httprint, Valassis, and Spire.

Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company that focuses on the presentation of data. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology.

ROI
R.O.I. Distribution Ltd (www.roidistribution.com) manage UK sales for Xralle, Good2Print, Pageflex and Markzware product ranges and they were awarded this year's XEROX UK VAR of the year in their promotion of digital print technologies and associated workflow and procurement solutions. R.O.I.'s intention from the outset has been to give ‘value add' services to specialist and emerging technologies requiring a different approach as a distributor, reseller. R.O.I.'s aim is to provide the specialist distribution of advanced and innovative software products designed to streamline and automate many of the existing manual tasks currently being performed within the digital print, print management and graphic arts markets.

Because of the nature of many of these technologies, ROI offer through established sales channels supported constancy, full project management, scripting, build and implementation of projects of all sizes. Also in support of the sales channel and end users, ROI have an established ASP model operating to support an easy adoption of the technology to assist those customers that are for many reasons not able to implement this type of technology independently at presently.

Pageflex, Mpower, .EDIT, the .EDIT logo, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners

Alice Fackre
Product Marketing Manager
Pageflex, a division of Bitstream
617.520.8575

Tim Cox
Product Marketing Manager
ROI Distribution Ltd.
Cambridgeshire UK
Tel: +44 (0) 1354 659636 or Mobile: +44 (0) 7971 201 182