The new portal enables staff at HMOs who have signed up for the service to order customized and personalized print materials to support their health education and marketing initiatives. The portal provides access to customizable templates for print products such as postcards, letters, newsletters, and even magnets. Users can select branded print products, customize them interactively in their Web browsers, and submit orders for processing via a shopping cart interface.

The portal also includes integrated database-driven personalization for sophisticated direct marketing and health education communications. Content of standardized, highly-designed templates is automatically personalized based on the health information needs of a particular person, and can include medical insurance, medical office, and physician information specific to an individual. Creating and ordering personalized print materials is an easy process with guided workflows for each customizable product, interactive customization options, and 100% accurate online previews.

To meet the requirements of the client’s application, DMM selected Pageflex Storefront as the development platform. A significant factor in choosing Pageflex was its proven track record with sophisticated variable data publishing. “Because our client is working with medical information, the accuracy of the variable workflow is extremely important,” commented Aaron Jordan, Director of IT at DMM. “Knowing that Pageflex Storefront was built upon the proven Pageflex core technologies for variable composition was key.”

Another important factor in choosing Pageflex Storefront was ease-of-use, both for DMM, as the deployer, and for end users. “Pageflex Storefront is a robust product and extremely easy to use,” said Jordan. “We were able to develop and launch the portal in just two months, including integration with our existing print ordering and automated fulfillment systems. In fact, our client was so pleased with the proof-of-concept site we built, that the result was an immediate expansion of the project and centralization of additional print products in the portal.”

The portal went live on October 1, with one HMO as the initial user. Currently, access to the portal is being rolled out to additional end users, with minimal training required. “We spent just one afternoon with our client on training, and now they are going out and training end users directly,” said Jordan. “It is a testament to how easy Storefront is to use that this is possible – and it’s going off without a hitch.”

“DMM is on the leading edge in offering streamlined, user accessible direct marketing services,” said Anna Chagnon, Pageflex CEO. “By acquiring Pageflex Storefront as soon as it was available and immediately utilizing it for an impressive custom application for one of their premier clients, DMM is the first Pageflex customer to go live with a Storefront Web site. We’re extremely pleased that it is proving a great success.”

About

DMM
DMM has been a leader in the direct marketing industry for nearly 20 years. From on demand color and statement printing to comprehensive mailing services and fulfillment, DMM has the technology and expertise to help you achieve your goals and to ensure the success of your next direct marketing program.

Pageflex
Pageflex, a division of Bitstream Inc., (www.pageflex.com) is the technology of choice for Web-to-print applications and sophisticated personalized communications based on customer information. Pageflex smart templates ensure that design integrity and brand identity standards are rigorously maintained, while empowering local users on a brand-controlled publishing portal to customize and localize collateral and campaigns. With Pageflex-powered sites, global control with local empowerment is a reality.

Pageflex pioneered flexible variable data software with its debut in 1997 and has been a technology innovator in the Web-to-print customization arena ever since.

Pageflex powers online document customization portals for printers, advertising agencies, marketing services companies and corporate marketing departments worldwide.

Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology.

Pageflex, Mpower, .EDIT, Pageflex Storefront, the .EDIT logo, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners

Alice Fackre
Product Marketing Manager
Pageflex, a division of Bitstream
617.520.8575

Theresa McCann
Vice President, Marketing
DMM
800.883.6930