Bitstream
Bitstream
Pageflex and NexPress Solutions Bring Variable Data Publishing Software to Digital Print Providers

CAMBRIDGE, MASS — December 13, 2004 — Pageflex ( NASDAQ: BITS , www.pageflex.com), a leading provider of Web-to-print technology, and NexPress Solutions, Inc., a Kodak company, today announced an agreement in which PAGEFLEX variable data publishing technology will be available to NexPress customers and prospects.

“We are extremely pleased to announce this agreement,” said Anna Chagnon, Pageflex CEO. “We are already working with NexPress at several customer sites and I am confident that the combination of PAGEFLEX software, our VDX driver, and output from the KODAK NEXPRESS 2100 press will create a powerful, high-quality Web-to-print workflow.”

PAGEFLEX solutions drive sophisticated variable data designs in which elements on a page can flex and reposition based on designer-specified criteria to accommodate varying amounts of personalized content. For example, when the length or size of custom content is different than the size of the box the content is flowing into, the box can expand in either the horizontal or vertical direction (or both), to accommodate the content. Designer-specified rules determine the maximum and minimum dimensions, as well as behavior of the surrounding elements on the page. The result is the ability to define sophisticated templates that accommodate a wide range of variable content by flexing the page layout.

The solutions, including PAGEFLEX Mpower for sophisticated variable data publishing, and PAGEFLEX .EDIT for interactive, online document customization, will be available for Web-based demonstrations to NexPress customers and prospects. Additionally, the two companies plan to collaborate on marketing and sales initiatives. The PAGEFLEX VDX driver that is based on the ANSI PPML/VDX standard has been tested by NexPress Solutions and has achieved the NexPress Qualified Solution designation.

“We are pleased to be working with Pageflex. NexPress’ strategy is to align itself with a select group of solution partners that bring significant, demonstrable value to the NexPress solutions portfolio,” said Chris Bondy, vice president, professional services and solutions, NexPress Solutions. “Pageflex delivers significant value with a powerful platform that allows customers to design highly personalized printed materials that accommodate a high degree of flexibility and variability.”

Several of our mutual customers have been using Pageflex technology with a VDX workflow in conjunction with their KODAK NEXPRESS 2100 digital color production presses since the release of the PAGEFLEX VDX driver earlier this year. With the magnitude of high-volume variable data printing in these businesses, these customers have realized tremendous time savings with the combination of PAGEFLEX software and the NEXPRESS 2100 press in a VDX workflow.


About

Pageflex
Pageflex, a division of Bitstream Inc., (www.pageflex.com) is the technology of choice for Web-to-print applications and sophisticated personalized communications based on customer information. Pageflex smart templates ensure that design integrity and brand identity standards are rigorously maintained, while empowering local users on a brand-controlled publishing portal to customize and localize collateral and campaigns. With Pageflex-powered sites, global control with local empowerment is a reality.

Pageflex pioneered flexible variable data software with its debut in 1997 and has been a technology innovator in the Web-to-print customization arena ever since.

Pageflex powers online document customization portals for printers, advertising agencies, marketing services companies and corporate marketing departments worldwide

Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology.

NexPress Solutions, Inc.
NexPress Solutions, Inc. (www.nexpress.com) is part of Eastman Kodak Company’s Graphic Communications Group. Headquartered in Rochester, N.Y., NexPress designs, develops and markets advanced solutions and consumables for digital color and black-and-white print production. Its award-winning portfolio includes the KODAK NEXPRESS 2100 digital production color press and the family of KODAK DIGIMASTER digital production systems for high-volume monochrome printing.

Pageflex, Mpower, .EDIT, Pageflex Storefront, the .EDIT logo, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. Kodak, NexPress and Digimaster are trademarks of Eastman Kodak Company.


Contact

Alice Fackre
Product Marketing Manager
Pageflex, a division of Bitstream Inc.
617.520.8575

Gail Corey
NexPress Solutions, Inc.
585.726.7550

Ken Kadet
Fleishman-Hillard for NexPress
612.573.3108


 


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