| Pageflex Customer
Case Studies Featured in PODi Best Practices Report, Including Best
Practices Award Finalists and Winner Cambridge, MA — June 7, 2005 — Pageflex ( NASDAQ: BITS , www.pageflex.com), the leading provider of Web-to-print technology, today announced that four Pageflex customer case studies have been included in the newly-released report PODi Best Practices in Digital Print. This highly acclaimed report showcases case studies in a broad range of vertical markets and business applications. Each of the four Pageflex customer case studies have been judged to contribute to PODi’s best practices principles. Two of the four case studies were also judged finalists in the PODi Best Practices award competition, with one of these ultimately winning the best practices award. The case study “Kennesaw State University’s Student Recruitment Brochure” features Pageflex customer Data Supplies Inc. (DSI) who uses Pageflex Mpower to produce highly personalized communications with prospective students for Kennesaw State University, meeting their goals of reducing printing and mailing expenses while maintaining a leading role among colleges and universities by successfully recruiting top students. The case study “Crabtree & Evelyn Treat Yourself Promotion Increased Sales” features Pageflex customer Spire who used Pageflex Mpower to create a personalized holiday promotional campaign, including customized discount cards. The personalized campaign, targeted to existing Crabtree & Evelyn customers, is credited with increasing year-end holiday sales. A finalist in the Best Practices Award competition, the case study “Bridgestone Equips its Dealers to Sell More” features Pageflex customer Copyco Solutions who use Pageflex Mpower and .EDIT to host a custom advertising portal that makes it easier for Bridgestone dealers and retailers to develop advertisements and marketing materials. The custom advertising portal provides numerous benefits including reducing lead time, increasing dealer participation in the co-op marketing program, and increasing sales. One of only two Best Practices Award winners, the case study “Washington State Department of Printing Cuts Costs and Adds Revenue” features Pageflex customer Washington State Department of Print who use Pageflex .EDIT as part of a self-service print ordering portal that provides customers from 367 Washington State agencies with one-stop shopping for stationery, display, collateral and other print products. The portal launched in June 2004 and has streamlined production, reduced spoilage, and generated additional revenue. “Pageflex customers are leading the way with sophisticated,
streamlined, and highly effective marketing and advertising solutions,”
commented Anna Chagnon, Pageflex CEO. “The inclusion of these
case studies in the 2005 PODi Best Practices report provides About Pageflex Pageflex pioneered flexible variable data software with its debut in 1997 and has been a technology innovator in the Web-to-print customization arena ever since. Pageflex powers online document customization portals for printers, advertising agencies, marketing services companies and corporate marketing departments worldwide. Bitstream Pageflex, Pageflex Storefront, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners. Contact Alice Fackre |