Four51 and Pageflex Announce Strategic Partnership
Collaboration Provides a Technology Growth Path for Targeted Direct Mail Production and Efficient Customer Acquisition via On-Demand Marketing

Minneapolis, MN — April 4, 2006 — Four51 Inc. (www.four51.com), a rapidly growing commerce-on-demand (COD) network provider, and Pageflex (NASDAQ: BITS, www.pageflex.com), the leading provider of Web-to-print and cross-media technology, today announced an expanded strategic partnership to deliver a scalable Internet-based solution that enables companies to easily manage over time their evolving use of targeted direct mail campaigns, personalized and highly-customized variable data print solutions, and cost effective Web-to-print and on-demand print programs.

Since 2004, Four51 has provided print service providers and corporate customers with development and hosting of Web interfaces that they use to customize and order direct mail campaigns, dynamic document output using Pageflex Mpower™, and distribution of output files to select print facilities.

Pageflex Mpower is a robust, dynamic-composition server that generates highly-customized documents on-the-fly based on data originating from Web forms, databases, or CRM systems. Four51 has executed more than three million variable data jobs through Pageflex Mpower since first incorporating the technology in 2004.

As part of their newly expanded strategic partnership, Pageflex and Four51 now will provide a seamless migration path for those companies that decide to move their production servers in-house and host their own Pageflex Mpower Web-to-print systems.

“Sales growth is the top priority at every company today, and yet cost effective customer acquisition is the biggest challenge,” explains Rich Landa, president, Four51 products and solutions.  “Our partnership with Pageflex provides businesses with the ability to quickly and efficiently execute low-cost, innovative 1:1 marketing campaigns and other localized, targeted customer acquisition activities.”

In addition to offering commerce-on-demand services, Four51 also will offer customers training in how to design for variable data campaigns using Pageflex Persona™ Cross Media Suite. This will enable internal marketing departments and agencies to develop direct mail campaigns that are then executed through the Four51 system.

Four51 recently chose another Pageflex software package, Pageflex Persona™ Cross Media Suite, as its company standard for variable data template design. This desktop application incorporates award-winning Pageflex variable data and cross-media functionality. Among the compelling features in the product are its easy-to-use variable data interface, flexible layouts that dynamically accommodate varying sizes of custom content, and text composition support for more than 60 languages, including Japanese and Chinese. Variable data projects developed in Pageflex Persona Cross Media Suite are fully compatible with Pageflex server-class products, including Pageflex Mpower, and enable instantaneous deployment to an online Web-to-print storefront, such as Four51 provides.

“Over the past two years the response from the Four51 network for Web-to-print on demand composition has been phenomenal,” says Anna Chagnon, Pageflex CEO. “Four51 is a valued Pageflex partner with proven experience developing a robust on-demand business focused on Web-to-print services.”
 
“We are dedicated to enabling both companies conducting on-demand marketing campaigns and ASP companies, like Four51, to be successful,” continues Chagnon. “We appreciate that for some companies working with an on-demand provider is the right business approach for their personalized direct mail and other on-demand marketing campaigns. We are excited to be able to offer the extensive Four51 service as a solution for these companies, while providing the flexibility of a seamless migration path to internally hosted Pageflex Mpower Web-to-print systems.”

As part of the strategic partnership, Four51 and Pageflex have committed to executing several joint go-to-market activities aimed at driving growth for both firms.

A podcast interview with Rich Landa, Four51 president, and Anna Chagnon, Pageflex CEO is available for download. Go to http://www.four51.com/four51_pageflex.mp3 .

About

Four51
Founded in 1999, Four51’s demand generation, customer acquisition, and COD Network supported more than 2.5 million transactions in 2005.  Today, customers on the Four51 Network host approximately one million unique products and 350,000 users. By year-end 2006, Four51 anticipates that the Network will double to over 10,000 customers worldwide.  The Four51 Network includes Global 1000 to mid-market and small companies all focused on driving customer growth through market-facing capabilities like 1:1 marketing, print-on-demand, and web-to-print solutions, and also improving operational profitability using indirect-goods distribution capabilities that include dynamic online catalog management and consolidation, vendor management and product customization solutions.

Four51 is headquartered in Eden Prairie, MN.   Today, Four51 is recognized as a leader in helping customers worldwide drive demand, on demand. For more information on Four51, visit www.Four51.com, email information@Four51.com or call 952.294.0451.

Pageflex
Pageflex, a division of Bitstream Inc., ( www.pageflex.com ) is the technology of choice for Web-to-print applications and sophisticated personalized communications based on customer information. Pageflex smart templates ensure that design integrity and brand identity standards are rigorously maintained, while empowering local users on a brand-controlled publishing portal to customize and localize collateral and campaigns. With Pageflex-powered sites, global control with local empowerment is a reality.

Pageflex pioneered flexible variable data software with its debut in 1997 and has been a technology innovator in the Web-to-print customization arena ever since.

Pageflex powers online document customization portals for printers, advertising agencies, marketing services companies and corporate marketing departments worldwide.

Pageflex, Pageflex Persona Cross Media Suite, Mpower, and the Pageflex logo are trademarks of Pageflex, a division of Bitstream Inc. All other trademarks are for identification purposes only and remain the property of their respective owners.

Contact

For Pageflex

Marion Williams-Bennett
Marketing Specialist
Pageflex, a division of Bitstream Inc.
(617) 520-8311

Arlene E. Karsh
Kismet Marketing & PR
(617) 489-1235

For Four51

Mark Bonacorso
Hayzlett & Associates
(520) 825-0217