| Bitstream and DirectSmile Partner to Bring Powerful Image Personalization Capabilities to Pageflex Software Chicago, IL — October 12, 2006 — Bitstream Inc. (NASDAQ: BITS, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing, and DirectSmile (www.directsmile.de), one of the market leaders in image personalization software, announced today a partnership to offer marketers and print service providers integrated software for producing personalized images within customized documents. Bitstream will demonstrate the integrated solution in both the Pageflex booth (#4846) and HP booth (#646) at Graph Expo, the largest US printing and graphic communications exhibition, which runs October 15-18 at McCormick Place South in Chicago, IL. The Pageflex product line from Bitstream provides powerful capabilities for customizing print, email, and Web documents with a variety of text and image components. By also using DirectSmile, Pageflex users now can seamlessly personalize the content within an image for each recipient of their marketing campaign, e.g., the recipient’s name is spelled out in icing on a cake or with stars in the night sky. “We are always looking for ways that we can extend the wide range of variable capabilities we offer with our Pageflex products, and image personalization brings a unique creative capability to the mix,” comments Anna Chagnon, Bitstream President and CEO. “There is a lot of interest among our Pageflex customer base in adding image personalization capabilities to their variable documents. I am glad that we now can offer DirectSmile among our portfolio of integration partners.” Christoph Schacht, President DirectSmile said: “DirectSmile and Pageflex combined means smart images plus smart documents! It is our aim to offer our customers the freedom to use DirectSmile seamlessly together with their preferred variable data printing solutions. Thanks to this integration they benefit from two especially powerful solutions for creation of highly sophisticated variable data printing designs.” The DirectSmile Generator plug-in will work with all of the applications in the Pageflex product line, including:
About Bitstream Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and variable data publishing technology. You can visit Bitstream on the Web at www.bitstream.com.
Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream’s Pageflex software enables template design, flexible layouts, personalization, customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized emails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide.
DirectSmile is the inventor of true image personalization and one of the leading suppliers of software for image personalization. DirectSmile software products help printers and designers to implement all complex personalization tasks with ease, efficiency, and smooth workflows. The image personalization technology developed by DirectSmile opens unique opportunities for creative designs with variable contents. It allows for the targeted and emotional addressing of customers in dialog marketing resulting in highest response rates and increased marketing efficiency.
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Bitstream is a registered trademark. Pageflex, All Things Variable, Persona, the Pageflex logo and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners.
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