| Bitstream and Deutsch Technologies Collaborate to Offer High-Impact DirecType Image Personalization Software with Pageflex Variable Publishing Products Chicago, IL — October 12, 2006 — Bitstream Inc. (NASDAQ: BITS, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing, and Deutsch Technologies GmbH (www.deutsch-technologies.de and www.directype.org), a leading provider of image personalization and other direct marketing technologies for digital printing, web and cell phone applications, announced today an alliance that provides users of Bitstream’s Pageflex product line for variable publishing with integrated access to Deutsch Technologies’ DirecType® 2.0 image personalization software. Bitstream will demonstrate the integrated solution in the Pageflex booth (#4846) at Graph Expo. The largest US printing and graphic communications exhibition this year, Graph Expo will take place October 15-18 at McCormick Place South in Chicago, IL. The integration of Pageflex and DirecType software enables print service providers and marketers to customize not only the text and images in a document, but also to incorporate personalized messaging directly in the content of an image. For example, a direct mail postcard for a local garden center can display the recipient’s first name spelled out using a variety of flowers. For targeted marketing campaigns this attention grabbing approach can increase the notice and retention of a product message. Anna Chagnon, Bitstream President and CEO, comments, “We are pleased to be able to offer the DirecType image personalization solution to our customer base. Pageflex users achieve significant response rates every day from one-to-one marketing materials created using our document customization software. By offering the ability to further personalize documents by manipulating the actual image to include a unique eye-catching message we enable our customers to drive even higher response rates.” “Pageflex is one of the leading technologies in the field of variable data software. We are very happy that they are offering our DirecType picture personalization software as a part of their extensive product range in personalized communications. Whether print or Web, DirecType will be perfectly in line with Pageflex’s solutions,” said Christoph Deutsch, Managing Director of Deutsch Technologies. The DirecType plug-in is usable with all of the software applications in its Pageflex product line, including:
About Bitstream Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and variable data publishing technology. You can visit Bitstream on the Web at www.bitstream.com.
Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream’s Pageflex software enables template design, flexible layouts, personalization, customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized emails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide.
About DirecType DirecType software enables users to incorporate variable text – names or messages – into photographic images for high impact personalization of direct mail, posters, postcards, e-cards, mouse pads, and other personalized documents so that they attract more attention and produce higher response rates than common advertising media. This image personalization software is a product of Deutsch Technologies GmbH, a leading provider of direct marketing technologies for digital printing, web, and cell phone applications.
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Bitstream is a registered trademark. Pageflex, All Things Variable, Persona, the Pageflex logo and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners.
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