Pageflex Announces Winners of the First Annual Customer Innovation Awards
Cambridge, MA, December 3, 2008 – Pageflex, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable publishing and web-to-print solutions, today announced the winners of the First Annual Pageflex Customer Innovation Awards, presented at the Pageflex User Conference held recently in Cambridge, Massachusetts. Entries were judged on several areas, including innovative use of Pageflex technology, how the solution solved their clients’ business problem, and excellence in Storefront design and usability.
Pageflex is pleased to announce the winners of this year’s Customer Innovation Awards:
Best Cross Media Campaign Standard Offset Printing
When Veitch Digital Partners and its sister company, Veitch Printing Corporation, were acquired by the Standard Offset Printing Corporation, they used Pageflex Campaign Manager to create a multi-touch campaign. The focus of the campaign was to reassure existing customers about the merger and reach out to new prospects to create awareness of the new organization’s capabilities.
Best Use of Pageflex Technology to Meet Clients’ Needs Making Everlasting Memories
Making Everlasting Memories utilized Pageflex technology to create completely customized register books for funeral homes and their customers. By integrating Pageflex technology with their existing user interface and database information, Making Everlasting Memories generates personalized memory books that include pictures, a biography, and guest book entries.
Best Site Design Using Pageflex Storefront Bader Rutter
Bader Rutter developed a transactional web portal that provided their client, Mycogen Seeds, with a more efficient way to brand, customize, produce, and distribute marketing materials for their sales force and dealer network. The program increases consistency of product information via a centralized database and is now the primary location for the sales team to access and print customized marketing materials.
Best Storefront Business Portal Bolder Graphics
Bolder Graphics used Pageflex Storefront to create an online ordering system for one of Canada’s premier retailers. This system enables store managers from all over Western Canada to easily and quickly order static promotional products from Bolder Graphics’ inventory. The site includes an approval process and inventory tracking system that enables the retailer’s Head Office to review and approve orders before they are actually fulfilled.
Best Use of Pageflex Technology to Advance Marketing Automation OTC Systems Ltd
OTC created a self-promotion piece to market a new direct mail format to a select group of automotive dealerships in Canada. The campaign re-introduced OTC Systems and its services to each dealer, while providing specific examples of what the actual direct mail piece would look like to the auto dealer’s clients. The direct mail piece utilized extensive personalized graphics, and directed dealers to a pURL that allowed them to instantly create, approve and submit artwork as well as upload their database for cleaning.
Anna Chagnon, Bitstream President and CEO commented on the awards by saying “We developed the Pageflex Customer Innovation Awards to highlight the innovative ways in which our customers are using Pageflex to expand their offerings and meet their clients’ needs. The winners of this year’s awards represent what is possible when you bring together great technology with innovative ideas. We salute the winners of this year’s awards, and we hope they will inspire others.”
About Standard Offset Printing www.standardgroup.com
Standard Offset is a family-owned company with a long tradition of craftsmanship and superior customer service. Their core values focus on providing excellent customer service and a finished product that aims to exceed expectations. Standard Offset combines a mix of conventional technology and the cutting edge, with capabilities including: one to six color sheet-fed printing, wide-format printing, full service bindery, electronic pre-press, digital printing, online storefront portals, and cross-media marketing campaigns.
About Making Everlasting Memories www.mem.com
Making Everlasting Memories® (MeM) utilizes the latest technologies to publish and preserve the life stories of its customers. The MeM suite of publishing products allows families to share their photos, writings, voices, family history, and precious memories with loved ones anytime, anywhere in the world. Established in 1995 in Cincinnati, Ohio, MeM distributes its products through e-commerce as well as more than 1,500 intermediaries in North America.
About Bader Rutter www.baderrutter.com
Bader Rutter & Associates is an award-winning integrated marketing services agency that offers clients public relations, advertising account management, creative, digital solutions, brand asset management, relationship/direct marketing, and media services. Bader Rutter employs over 150 professionals at its headquarters in Milwaukee and offices in Lincoln, Nebraska, and Chicago, Illinois.
About Bolder Graphics www.boldergraphics.com
Bolder Graphics has been providing clients with packaging and display solutions for more than 40 years. Helping customers successfully present and sell their services in retail, business-to-business, outdoor and direct strategies has made Bolder a leader in the industry.
About OTC Systems www.otcsystems.com
OTC Systems Ltd. is the pioneer of automated Emotionalized Direct Marketing™ which uses variable imaging print technology in direct mail to connect emotionally with consumers. Through automation, OTC offers their clients a web based all-in-one solution to harness the power of Pageflex. OTC's clients in all industries consistently achieve higher campaign response rates, deeper customer loyalty, better quality leads, and increased sales as a result.
About Pageflex
Pageflex offers unparalleled design control with powerful graphic design features created specifically for variable publishing. The platform produces rich, creative, award-winning document designs that look like they were given the individual attention of a graphic designer but were, in reality, created on-the-fly with Pageflex variable publishing technology.
About Bitstream
Bitstream Inc. (NASDAQ: BITS) is a software development company focused on bringing unique software products to a wide variety of markets. The company’s core software products include award-winning fonts and font rendering software, mobile browsing and messaging software and variable data publishing and Web-to-print software for personalized marketing. For more information about Bitstream please visit www.bitstream.com.
