Conversen Partners with Bitstream to Offer Digital Printing

Latest Capability Bridges Offline/Online Marketing Gap

Marlborough, MA — February 22, 2010 -- Conversen, Inc., the software-as-a-service marketing technology innovator, and Bitstream Inc. (NASDAQ: BITS, www.bitstream.com), a leading developer of enterprise variable data publishing and web-to-print solutions, today announced that they have brought Pageflex digital print capabilities into the Conversen platform to offer Conversen clients a powerful marketing advantage. Building on its industry-leading technology to deliver content in any channel, including email, web, SMS, RSS, and social media, Conversen has licensed Bitstream’s Pageflex® Server software, and has now released version 4.1 of its platform, making variable digital print a fully supported channel. 

This move adds digital print to the broad list of channels already supported by Conversen, while bringing the offline and online marketing worlds closer together.

Where other solutions simply provide dynamic data files to printers, the Conversen platform now enables users to have full control over their variable digital print assets. Document templates are designed in the powerful desktop Pageflex Studio software, and then imported into Conversen’s cross-channel content library, where business rules drive the variable composition of these templates using both demographic and relational data sources, as well as Conversen’s unique activity- and response-based logic.

The result is a highly personalized, print-ready, digital asset that can be downloaded and printed locally, or uploaded to commercial digital printers in one of a dozen supported formats. Additionally, full CASS/NCOA and Postal Pre-Sort rules can be applied to print campaigns, providing printers with the necessary mail-ready files and reducing printer costs by as much as 50%.

“By adding Pageflex technologies for variable print production to its extensive digital communication capabilities, Conversen has solidified its position as a leading provider of all-channel marketing solutions,” said Anna Magliocco-Chagnon, President and CEO of Bitstream. “Conversen clients gain a powerful advantage in cost-effectively reaching their customers -- whether online or offline.”

Conversen’s user interface design optimizes managing content templates and campaign workflow.  System users have a repeatable campaign production experience even as they move to create content output in dramatically different channels.

“It’s an amazing efficiency play” added Philip Chischportich, CEO of Conversen.  “Our marketing services and agency partners now have one place where they can apply global rules to influence content in all channels.  We expect this will consistently produce production savings over traditional forms of technology, and we’re already seeing clients save between 30%-50% on printing costs.”

About Bitstream Inc.

Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream’s award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company’s MyFonts brand is the world’s leading provider of fonts to consumers. Bitstream’s Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company’s latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009.  For more information visit www.bitstream.com.

About Conversen
Bedford MA based Conversen, Inc. is a SaaS marketing technology company with a proprietary platform designed to help marketers plan, execute, optimize & manage multi-stage, cross-channel campaigns.  Supporting output in all channels (print, email, web, SMS, RSS and Social) Conversen’s technology is changing the way marketing campaign production happens, cutting both time and expense from a set of processes that more traditionally involved multiple tools, multiple workflows, and no single process.  Find out more about Conversen at www.conversen.com