Markem Licenses Font Fusion and
Stroke-Based Asian Fonts from Bitstream
World leader in innovative product identification
solutions licenses complementary font technology from Bitstream
CAMBRIDGE, MA and Keene, NH — September 14, 2004 — Bitstream
Inc. (NASDAQ:
BITS) and MARKEM Corporation announced today that MARKEM has licensed
Font Fusion
(Bitstream's premier font rendering engine) and Bitstream's stroke-based
Asian fonts for MARKEM's line of thermal transfer printers and digital-to-print
label printers. MARKEM chose Font Fusion because of its compact code
size, fast rendering speed, and ability to print high-quality characters.
"Offering TrueType and stroke-based high-quality and easy to read
text in virtually any language is very important to MARKEM's global
business," said Paul Mills, Software and Platform Product Line Manager.
"Our reputation as a trusted provider of product identification
solutions also demanded that we integrate proven technology into
our industry leading products. With Bitstream we were able to meet
our development needs, resulting in crisp and clear characters on
both machine read-outs and the substrates on which we mark and code."
"An industry leader like MARKEM sets high standards for its products,
especially when it comes to image quality, resolution, speed, and
reliability. Our font solutions, including our compact stroke-based
fonts, are an excellent fit for MARKEM's internationally-distributed
marking and coding products," said Anna Chagnon, President and Chief
Executive Officer of Bitstream. "We're very happy that we could
offer MARKEM high-quality font rendering technology for their innovative
printing solutions."
A broad range of industries turn to MARKEM for printing their packages
and products with diverse images and variable information, including
date and production codes, product identification, bar codes, logos
and graphics, and real time codes. MARKEM systems incorporate the
latest digital-to-print technologies to support the marking and
coding needs of the food, beverage, personal care products, pharmaceutical,
and electronics industries, among others.
About Font
Fusion
Font Fusion
provides developers with full font fidelity and high-quality typographic
output at any resolution on any device, while maintaining the integrity
of the original character shapes. Font Fusion is both small and
fast. Most developers can compile the source code in 32-105 KB,
depending on options. It generates more than 37,000 characters per
second on a 450MHz Pentium II processor, rendering a TrueType font
at 25 lines per em.
Font Fusion is designed for consumer electronics devices, mobile
phones, PDAs, set-top boxes, digital TVs, printers, graphics applications,
and embedded systems.
Stroke-Based Fonts
Bitstream's stroke-based
fonts are extremely compact, high-quality Asian fonts for embedded
systems. These fonts enable developers to keep storage and memory
requirements to a minimum. For example, a Traditional Chinese font
in this format includes over 13,000 characters in less than 500
KB. Developers do not have to dedicate a large amount of ROM space
to store a stroke-based font, nor do they have to use a lot of memory
to display it.
Bitstream
Bitstream Inc. (NASDAQ:
BITS) enables customers worldwide to render high-quality text,
browse the Web on wireless devices, select from the largest collection
of fonts online, and customize documents over the Internet. Its
core competencies include font technology, browsing technology,
e-commerce technology, and publishing technology. You can visit
Bitstream on the Web at www.bitstream.com.
MARKEM
MARKEM Corporation is a leading worldwide provider of product identification
equipment, software, supplies and services for marking and coding,
in industries including food and beverage, cosmetics, pharmaceutical,
and electronics. MARKEM operates from Headquarters in Keene, New
Hampshire, and has additional development and manufacturing facilities
in San Diego, California and Nottingham, England with subsidiary
companies, distributors and representatives in over 50 countries.
Visit MARKEM on the web at www.markem.com.
Bitstream and Font Fusion are registered trademarks
and the Bitstream logo is a trademark of Bitstream Inc. Other technologies
and brand names are trademarks or registered trademarks of their
respective companies.
Contact
Anna Chagnon
President and CEO
Bitstream Inc.
617.520.8619
Chris Morrissey
Director of Global Communications
MARKEM Corporation
(603)357-4255
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