Corporate Marketing

Corporate marketing departments often form the communication hub for the organization. Other departments and areas of the company rely on the marketing department to produce a wide range of materials.

Managing the creation of these materials can be a daunting task, requiring good tools to manage every step of the process. Pageflex technology is a good solution for managing the work of the corporate marketing department.

Manage Collateral

You can save time and money using Pageflex Storefront as an online marketing portal where individuals can order marketing collateral on-demand. By not storing large runs of printed collateral, you are able to make regular updates to a centralized repository and make sure that only the most up-to-date message is going out.

Did You Know
In a survey by InfoTrends, corporate print buyers reported a mean savings of 14.4% from implementing a web-enabled ordering system.*

Distributed and Controlled Customization

Pageflex lets you distribute the design process for creating new documents, often a major source of department bottlenecks. Core to Pageflex technology is the ability to control the editing process  by allowing you to lock down critical parts of a document such as logos and branding, or text elements required for legal compliance.

At the same time, it allows someone to change other parts of the document where customized information needs to appear. For example, sales reps can use personalized materials that speak directly to a possible client and really make themselves stand apart from the competition. At the same time, you can be assured that everything the sales rep creates perfectly complies with  corporate branding standards.

Approval Workflows

Making sure the right materials are printed requires a good approval process. Tracking down those approvals and managing the sign-off process can be time consuming.

Pageflex Storefront simplifies this process by putting it online. It makes sure that the power of approving the producing of corporate marketing materials is given to the right person in the organization. Online proofs are always available to help the approver make sure all required customizations are included.  

Source:  Infotrends,  e-enablement: The Future of Graphic Communications, February 2008.