Software Marketing Associates, Inc. and Bitstream Announce Integration of the PRO-MAIL® Fulfillment Solution with Pageflex Storefront

Chicago, IL — October 16, 2006 — Bitstream Inc. (NASDAQ: BITS, www.bitstream.com and www.pageflex.com), the leading provider of variable data and Web-to-print software for personalized marketing, and  Software Marketing Associates, Inc., (SMA, www.sma-promail.com) providers of the PRO-MAIL® System, announced today the availability of an interface between  the PRO-MAIL® Fulfillment Solution and Pageflex™ Storefront.   With this interface commercial printers, fulfillment service bureaus and direct mailers can now offer their clients a seamless solution for placing Internet orders for pre-printed material and products, as well as customized print on demand products.

Through a single PRO-MAIL Web shopping cart, users can now place orders for literature, premiums and other materials stored in the fulfillment warehouse, and at the same time, order customized pieces to be produced on demand.  When ordering a customized piece, such as business cards or personalized sales collateral, users are seamlessly redirected to Pageflex Storefront, where they can indicate how the item is to be customized and preview the customized item on the screen. Upon submission of the order it is sent to the fulfillment warehouse for manufacturing and pick-n-pack.  When the order is complete, including both the manufacturing and pick-n-pack, all items are shipped together.

The PRO-MAIL® Fulfillment Solution is a comprehensive browser-based software solution for literature, premium and merchandise fulfillment.  It combines a flexible Order Management System with a powerful Warehouse System.  With it, fulfillment projects are managed from order entry, to production and pick-n-pack and ship.

Pageflex™  Storefront is a powerful solution for creating and managing Web-to-print document customization sites through an easy to use Web-based interface.  Using a sequence of easy-to-follow editing steps, people ordering documents can provide custom content through form filling or direct interactive editing using only their Web browser. The customized document can be previewed on the screen prior to submitting the order.

Scott Bussert, president of DataMart Direct in Hanover IL, is enthusiastic about the interface between PRO-MAIL and Pageflex Storefront, “As our business model evolves, we need the ability to not only distribute literature and products off the shelf for our clients,  but also enable them to dynamically create customized and personalized literature printed-on-demand from the same web interface. But most importantly, still maintain complete tracking and reporting throughout the process from order to shipment. This is one of the main reasons we looked to the integration of PRO-MAIL and Pageflex Storefront. We think it brings us the best of both worlds.”

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and variable data publishing technology. You can visit Bitstream on the Web at www.bitstream.com.

Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream’s Pageflex software enables template design, flexible layouts, personalization, customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized emails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide.

About Software Marketing Associates

Since 1981, The PRO-MAIL® System from Software Marketing Associates, Inc. has been helping companies manage their clients’ direct marketing and fulfillment projects. Built using the most advanced technology available, this comprehensive, browser-based software system was developed to meet the needs of printers, direct marketers, fulfillment service bureaus and their clients. 

ProMail and Bitstream are registered trademarks. Pageflex, All Things Variable, Persona, and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners.

Contact

Marion Williams-Bennett
Marketing Specialist
Pageflex, a division of Bitstream Inc.
617.520.8311