Pageflex-Based Solutions Dominate PODi Best Practice Awards for Digital Printing and Variable Data

Cambridge, MA —February 15 , 2007 — Bitstream Inc. (NASDAQ: BITS www.bitstream.com and www.pageflex.com),the leading provider of variable data and Web-to-print software for personalized marketing, announced today that three of its customers have been selected as winners in the annual PODi Best Practices Awards.  Winners were announced during the PODi Application Forum held this week in Anaheim, California.

PODi Best Practices Awards are held annually and recognize outstanding and innovative digital print applications. One award winner was named in each of the following five categories:  Business-to-Business, Business-to-Consumer, Web-to-Print, Relevant Marketing, and People’s Choice.

Pageflex customers won in four of the five categories.  These winners are:

• Metzgers Printing + Mailing was honored in the “Business-to-Consumer” category for work they did for Tiffin University.  Metzger’s uses Pageflex Storefront to create a highly customized admissions brochure designed to increase enrollment.  The brochure helped Tiffin University to increase enrollment in their graduate degree programs by 20% over the previous year and enrollment in their undergraduate program increased by 50%. In addition, Metzgers also won the “People’s Choice Award.” This award, which is new this year, is chosen by attendees at the PODi Application Forum who vote of their favorite campaign.

• Royal Impressions in the “Business-to-Business” category for a highly-relevant customized sales booklet they produce for Disney Destinations’ five resorts.  The project utilizes document customization technology from Pageflex.  As a result of the project, bookings are up, prospects are happy to get what they need, and printing and storage costs for collateral were cut in half. 

• Glasgow Solicitors Property Centre (GSPC) was the winner in the “Web-to-Print” category for a customized collateral campaign that utilizes Pageflex’s online design and editing capability. The campaign cut costs while giving GSPC member firms increased marketing control.

Another Pageflex customer, International Center for Entrepreneurial Development, was honored with a Honorable Mention Award for a Web-to-print and Personalized mailing project they created for their Kwik Kopy franchises.

Anna Chagnon, President and CEO of Bitstream Inc. commented on the awards by saying:  “How gratifying it is to see our customers recognized for the wonderful work they are doing with Pageflex technology. From Web-to-Print, business-to-business and business to consumer, Pageflex technology is able to advance the most creative marketing ideas.  We commend our customers for the great work they are doing, and the PODi organization for the value they add to the digital printing community.”

PODi is an industry initiative that leads the evolution of the digital printing infrastructure by promoting interoperability through standards, and advances digital printing business opportunities through market development activities, including white papers, articles, independent reports and industry speaking engagements.  

More information on the winners and the Best Practices Awards can be found at www.podi.org.

Pageflex Products

Pageflex™ is an enterprise server application for variable data, document customization, and Web-to-print. It includes modules for interactive online design and editing, as well as cross media marketing. It is an ideal solution for those customers that want to develop their own Web front-end and manage a number of Pageflex servers in a 24x7, lights out digital printing operation.

Pageflex Storefront is a feature-rich Web-to-print application developed specifically for selling variable data projects. The product does not require an IT investment. It uses a simple point-n-click wizard approach to launching and managing one or more Web-to-print portals.

Pageflex Persona™ Cross Media Suite is a desktop application that supports database-driven variable data printing and personalized cross media campaigns.

About Bitstream

Bitstream Inc. (NASDAQ: BITS) is a software development company that makes communications compelling. Bitstream enables customers worldwide to render high-quality text, publish all things variable, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and variable data publishing technology. You can visit Bitstream on the Web at www.bitstream.com.

Bitstream is a pioneer and technology innovator in the variable data printing market starting with its introduction of variable data software in 1997. Bitstream’s Pageflex software enables template design, flexible layouts, personalization, customization, document scaling, variable-length documents, Web-to-print portals, interactive online editing, cross media marketing, and personalized e-mails and web sites. Pageflex provides the capability to produce all things variable for printers, advertising agencies, marketing services companies, and corporate marketing departments worldwide.

Bitstream is a registered trademark. Pageflex and the Bitstream logo are trademarks of Bitstream Inc. Other technologies and brand names are used for information only and remain trademarks or registered trademarks of their respective owners.

Marion Williams-Bennett
Marketing Specialist
Pageflex, a division of Bitstream Inc.
617.520.8311