Pageflex Campaign Manager

Marketers know that one-to-one communications increase response rates. They also have discovered that communicating with customers and prospects through multiple channels (print, email, online) reaps better results. That’s why multi-channel marketing with personalized URLs (pURLs) has become increasingly popular. Pageflex Campaign Manager simplifies the process of getting a coordinated, multi-channel campaign up and running so that you can focus on what your message says, not the mechanism for getting it out there.

Your multi-channel campaign can include personalized print and email mailings, pURLs, and Web microsites. A pURL uses an individual’s name or company name as part of the Web URL address. The pURL address takes the person to a Web microsite that can contain customized content that speaks directly to the person and a survey to gather or verify contact information, product interests, likes and dislikes, etc. Pageflex Campaign Manager dynamically generates these web pages and gathers the information supplied by the visitor.

Like all Pageflex products, you have the flexibility to create campaigns the way you need them to be—no cookie-cutter workflows—and the ability to customize any part of your messaging for each individual recipient. Elements from the print campaign can be automatically repurposed within your e-mail and online campaign saving you time and effort.

With Pageflex Campaign Manager you can give everyone involved in the marketing campaign access to a custom-branded tracking site to see response metrics compiling in real-time. Everything from overall email open rates to specific details of what an individual user did on their personal microsite is reported on this easy-to-use tracking site.