variable publishing application must let you add as much variability as you can possibly need for any
situation, and Pageflex offers more than any other application. With Pageflex, everything can be variable:

• the selection of content
• the size and position of each and every design element
• the appearance and attributes of every design element
• the number and size of pages
• the delivery method (print, Web, e-mail etc.)
• the output format

You can define content variables with simple but powerful “if-then-else” logic or use VBScript or JScript
to perform more complex calculations for selecting relevant variable content.

Pageflex document actions expand the boundaries of variability in your documents. With document actions, you can vary not just the content, but the appearance of the content. For example, you can create document actions to dynamically change text attributes like the font size or color, or you can make the fill color and border on a box change for each document.

Document actions can run before or after Pageflex evaluates the variable content for a document. If they
run after the variables are already added, then the document actions can perform additional transformations to the document based on the variable content added. Here are some examples of what document actions can do:

• They can distribute the amount and location of white space on each page.
• They can allow additional content, such as a coupon or additional marketing message, to be inserted based on the space available.
• They can reduce or eliminate images when there is too much text for the document.

When you combine document actions with the unique flex and copyfitting capabilities of Pageflex, as well as the variable-length document capabilities, there is no limit to the amount of variability you can have in your documents.