 ith Pageflex and a database of customer information, you can drive highly personalized marketing campaigns.
Pageflex inserts information such as names and addresses from a customer database directly into each variable document. Additional database information, such as customer preferences, buying patterns, or other historical information, drives further customization of the document with highly relevant content. With customization, you can create a very successful marketing campaign based on very little personal information because customization provides content that is highly relevant to the customer. Personalized messages combined with highly relevant content have been proven to increase response rates and customer retention, and subsequently generate a stronger return on your marketing investment.
The project database can be as simple as a comma separated-value file (CSV), a Microsoft® Excel® spreadsheet or a Microsoft Access® database, or as complex as a multi-table relational database. Pageflex works with any ODBC-compliant database such as Oracle®, Microsoft SQL Server, Visual FoxPro®, dBase®, MySQL®, or IBM® DB2®.
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