Variable Data Publishing

Pageflex is a variable data publishing platform for creating highly relevant, personalized communications. Pageflex has been a pioneer in variable data publishing since its introduction, and that innovative spirit continues today.

Relevance and 1:1 Personalization

Pageflex allows you to make your communications personal. Adding personalization gives your marketing message impact, and that impact leads to results. Instead of speaking broadly to a room full of people, you change your message into a conversation with a single person. The tailored message you craft with Pageflex speaks directly to the individual recipient rather than speaking in broad generalizations.

The results will speak for themselves. Marketers around the world report the same success rates time and time again when they use personalization to enhance their communications.

Features for Variable Data Publishing

• Database connectivity. Connect to almost any data source.
• Define rules-driven variables using simple “if-then-else” logic
• Create more advanced variable logic using scripting languages
• Add variable text and images
• Turn formatted text content into variable content, or change entire sections of each document easily on a record-by-record basis